Amsterdam, North Holland, Netherlands
As a Sales Consultant at Brunel, I connect professionals with leading organizations in the Finance, Banking & Risk sector. I’m passionate about building meaningful partnerships, understanding business needs, and creating the perfect match between talent and opportunity. With a commercial mindset and a genuine interest in people, I focus on delivering long-term value for both clients and candidates. My strengths lie in the human approach and working towards the goals that matter most to the other party. Before joining Brunel, I gained extensive leadership experience as a Restaurant Manager at DO & CO AG, overseeing high-end hospitality operations at world-class events including EURO 2020, the FIFA World Cup, CHIO Aachen, and more than 80 Formula 1 races. I also served as Venue Manager for the Cologne Stadium during EURO 2024. In addition, I spent four years in Formula 1 logistics operations leading small teams during event setups, acting as Logistics Manager at the 2021 Dutch Grand Prix in Zandvoort, and completing a full season as part of the Purchase team. These experiences taught me to perform under pressure, lead diverse teams, and consistently deliver excellence on a global stage. I hold a Bachelor in International Hotel Management from Breda University of Applied Sciences and an Executive Master’s in International Hotel Management at Les Roches Global Hospitality Education. Trilingual in English, Dutch, and Spanish, and conversational in German, I thrive in multicultural and dynamic environments. I am the former Founder of Sincero Licor, a Dutch Amaretto brand served in renowned restaurants, where I developed and positioned a premium spirit within the hospitality market.
Supporting clients with tailored workforce and talent solutions across multiple industries. Responsible for building strong relationships, understanding organizational needs, and delivering high-quality consultancy with a service-driven mindset. Key strengths: stakeholder management, commercial communication, solution-oriented approach, relationship building.
Worked as a bartender at one of Maastricht’s busiest nightlife venues. - Delivered fast, consistent and friendly service in a high-pressure, high-volume bar environment. - Managed guest interactions during peak hours while maintaining quality and efficiency. - Strengthened teamwork, stress management and guest-focused communication skills.
As Founder of Sincero Licor, a Dutch premium Amaretto brand, I led the concept development, brand positioning, and market introduction of a distinctive spirit within the competitive hospitality landscape. From product formulation and sourcing to branding, distribution strategy, and restaurant partnerships, I built Sincero Licor into a brand served in renowned restaurants. The venture combined entrepreneurial execution with a strong focus on authenticity, quality, and premium market positioning, translating a product vision into a tangible, on-trade presence.
Responsible for the end-to-end F&B and hospitality experience for the Mercedes team, including principals, management, drivers, team crew, and VIP guests during global race weekends. - Coordinated front-of-house and back-of-house operations inside the team motorhome. - Managed supplier orders, pre-race logistics, and operational preparation. - Ensured seamless, high-standard service delivery in high-pressure, fast-paced environments.
Led premium hospitality lounges at F1 Grand Prix events, EURO 2020 & EURO 2024, FIFA WORLD CUP 2022, CHIO Aachen 2021, and other international sports events. - Managed communication between sponsors, event stakeholders, and DO & CO leadership. - Led multicultural teams on-site to ensure exceptional guest service. - Oversaw event preparation, shift planning, training, and execution. - Maintained premium brand standards under high-pressure conditions.
Venue Manager for VIP Hospitality at the UEFA EURO 2024 in Cologne Stadium. - Led all VIP F&B operations, logistics, service teams, and client handling. - Coordinated staff performance, quality standards, service flows, and partner communication. - Ensured a premium, efficient and memorable matchday hospitality experience.
Managed skybox hospitality and supported match- and event-day coordination. - Ensured a high-end guest experience for corporate clients. - Led service teams and supported logistical planning.