Los Angeles Metropolitan Area
I have spent my professional career understanding the art and science behind one of the primary engines driving our capitalist economy - connecting brands to consumers. Through my work at the world's most recognized media and tech companies (MTV, ESPN, Facebook), I've had the privilege of leveraging some of the most effective tools for that endeavor; all while seeing first hand how the brands I've worked with and conduits they use to interact with customers, have shaped our society in ways both good and bad. As we look ahead to what that endeavor looks like over the next 20-30 years we face ever more complex questions like "can privacy and personalization coexist?" I have committed my career to helping to create a future where brands and consumers can leverage vehicles like Facebook and others to connect in a way that leaves all parties better off in each transaction; while helping to push our society and the culture it creates, toward a better future for all of us.
The Truth is Uncertain. Find Yours.
Provided senior leadership for eight direct reports; managed ESPN’s largest individual account roster that included all NY media agencies (Zenith, Optimedia, Digitas) under the Publicis umbrella for all major professional and college sports. Accountable for a $315M annual goal; developed strategic plans based on industry trends and market segmentation to improve growth within existing accounts and new business development. Key Accomplishments: ● Steered the Marketplace subcommittee of ESPN's Diversity and Inclusion Task Force, focusing on using partner and competitor trends to help ESPN improve profits from the investments made in creating and distributing a more diverse and inclusive content. ● Secured new business for adidas and Vizio totaling approximately $10M, through multimedia sales efforts. ● Aggressively pursued sales targets and successfully closed a $6.5M deal with Astra Zeneca to shift TV budgets from broadcast prime to ESPN College Football. ● Led collaborative sales efforts to secure Pizza Hut as a major sponsor for College Football Game Day, a $20M national deal, growing Pizza Hut’s budget by 103% YOY, 2016. ● Conducted coaching and mentoring to increase team’s ability to deliver and exceed expectations while creating opportunities to develop talent. Directly responsible for six employee promotions.
Implemented the overall sales process, including lead generation, relationship management and marketing communications. Managed relationships with clients including Horizon Media, Wieden + Kennedy, Optimedia, Tangible Media, Zimmerman, KD&E Advertising, and the Tombras Group. Acted as the liaison between University of Michigan’s Ross School of Business and Viacom Media Networks. Progressive experience led to a promotion from Sales Service Executive to Account Executive in 2009. Key Accomplishments: ● Achieved 104% to goal of a $96M budget, and team index achievement of 101%, 2011. ● Collaborated with account executive colleagues to design and implement the 2011 VMN Account Executive Training Program.