United States
Integrated marketing communications and IP strategist, with a deep track record of omni-channel brand activations for large enterprise clients including Apple, Disney, HBO, Oracle, and Sony. Proven leader in the creation of emotionally resonant brand storytelling, designed to amplify engagement and drive adoption at scale.
Responsibilities include strategic storytelling, integrated communications, and omni-channel brand activations. Provide IP and content development services for leading brands including ABC, Cartoon Network, Disney, ESPN, Harley-Davidson, HBO, NASCAR, NBCUniversal, Sony Pictures, and Warner Bros.
Managed brand marketing initiatives in a boutique agency setting. Developed and executed campaigns and strategies designed to promote and amplify brand equity and engagement for large enterprise clients including Apple, HCA Healthcare, Hewlett-Packard, Hostess Bakeries, IBM, Lee, and Oracle.
Served as the highest-ranking marketing executive for the Midwest region, with responsibility for all public-facing communications strategy. Managed cross-functional teams and a $20MM marketing budget with category P&L responsibility during a period of record subscriber and revenue growth.
Managed the Stories and Strategy business units in the development, launch, and marketing of AAA games across multiple platforms and markets worldwide. Responsibilities included narrative and specification design, IP and partnership strategy, and transmedia brand extension. 15+ titles launched.