Rick Taylor

Passionate about Empowering Senior Living Operators with Technology, Data and being Proactive vs Reactive; which Impacts the Residents and Family experience

Ormond Beach, Florida, United States

About

Experienced Senior Vice President with a demonstrated history of working in the senior living industry. Strong business development professional skilled in Business Planning, Advertising, Sales, Customer Relationship Management (CRM), and Sales Operations.

Experience

  • Sentrics (7 yrs)
    • Chief Strategy Officer (CSO)
      Feb 2022 - Present · 4 yrs 5 mos

    • Executive Vice President of Strategic Development
      Jan 2021 - Mar 2022 · 1 yr 3 mos

    • Executive Vice President Of Sales
      Jul 2019 - Jan 2021 · 1 yr 7 mos

      Responsible for Sales across the entire Sentric organization. Work with the individual sales leaders in each company to manage the daily business but more importantly be strategic in setting up the teams for success as new products are released and meeting market changes.

  • Co-Founder/ Partner/ Board Member at Markentum
    Jan 2018 - Present · 8 yrs 6 mos

    Momentum in marketing is like a perfect wind to your sails! It can positively change the course of your culture or give your business the power it needs to crush goals that you could have never even reached before. At Markentum, we believe marketing was never meant to be a magic act of smoke and mirrors. Real marketing momentum is created with the right mix of your companies expertise, a complete understanding of your market, award-winning creativity, and effective measurement of your strategy.

  • SILVERSPHERE (19 yrs 7 mos)
    • Senior Vice President Market Expansion
      Nov 2011 - Jul 2019 · 7 yrs 9 mos

      Strategic expansion, including business plan & sales strategy development.

    • Senior Vice President of Sales and Marketing
      2000 - Nov 2011 · 11 yrs 11 mos

  • National Sales Manager at Tel-Tron Technologies
    1997 - 2000 · 3 yrs

  • Territory Manager at E&J Gallo Winery
    Jul 1994 - Aug 1995 · 1 yr 2 mos

    While working for Gallo I sold to on-premise clients only, restaurants, bars, hotels etc. Started in Gainesville, FL and then was promoted to Naples FL at the time a very prestigious territory. Developed individual wine programs with each client to best suit their specific needs whether it be by the glass bottle or for catering/special events.