Netherlands
Marketing, sales, people and genuinely deep tech, that combination, all moving at once, is what I love about this work. I build consulting and commercial practices. Not run them once they exist, build them, usually from a standing start: KPN Consulting, Sopra Steria's Benelux growth function and now TrueFullstaq's Consulting, Secondment & Academy business. For several years alongside that, I ran advisory engagements through Conceptsales and Stirling McFly, embedding inside client organizations, BigMile, Cisco, Companial, Orange Cat, Raccoon, for focused 6–12 month stretches, usually where there's both opportunity and ambiguity: transitional phases, new propositions, things that need realigning around what actually drives value. Same underlying skill each time: turning ambiguity into a working commercial engine. These days I'm all in on TrueFullstaq. Colleagues know me as driven, calm under pressure and people-first. Roll-up-the-sleeves when it's needed. Outside work: mentoring emerging leaders via Roots Inspire, family, kickboxing and conversations that keep things grounded.
I lead a 50-person organization across Consulting and Secondment, including a secondment team at sister company Pink Elephant that reports into me, with assignments spanning Western Europe and the Nordics. I partner with CIOs and digital leaders to design and deliver cloud-native solutions, secure, reliable and built to scale. My teams and I turn complex container (Kubernetes), edge and platform engineering challenges into clear roadmaps and measurable business outcomes: faster time-to-market, lower risk and modern cloud/edge adoption done righ
Volunteering as a mentor/coach to empower diverse ethnocultural talent as (future) leaders from underrepresented backgrounds across Europe. As part of Roots Inspire's mentorship program, I provide 1:1 coaching, career navigation support and network access to accelerate growth for the next generation of business leaders.
Running strategic initiatives across the Benelux region to improve business performance, build revenue growth and/or market expansion through improvement programs, business development and service innovation (i.e. in Workspace, Cloud, Data, AI, Cybersecurity, Apps and Consultancy). Driving commercial strategies with Global Account leaders to grow business at large and priority accounts. Leveraging high-performance teams in cooperation with our global organization.
Led interim and advisory engagements with tech companies, SaaS vendors and consultancies—focused on growth strategy, strategic partnerships, and sales performance enablement. Key outcomes: • Scaled GTM strategies into measurable new business • Built and enabled teams to drive marketing and sales • Led complex deals including RFPs and co-sell engagements • Accelerated commercial traction in cloud, SaaS, and digital consulting See separate profile entries for selected engagements below.
Client engagement run through Stirling McFly. Joined a fast-moving startup in the serious-games space as its most senior commercial hire. Rebuilt commercial operations, developed partnership strategy and secured enterprise clients including NS, TNO and Dutch central and local government.