New York City Metropolitan Area
Senior US, EU & UK-based marketing executive with deep experience of owning and driving highly differentiated customer experiences and marketing & brand strategies for global B2B & B2C brands in financial services/banking, media, retail, & telecoms. Proven track record as a trusted business partner to CEOs and CROs, designing and executing integrated, full-funnel marketing strategies that differentiate brands, enhance client relationships and drive attributable revenue growth. Significant expertise in digital, having worked in both business and technical roles, leading global digital transformation programs, and using data and technology to create more impactful and effective marketing & brand outcomes. Work status: US Permanent Resident (Green Card), British citizen, EU work rights. Get in touch at [email protected] Specialties / Key Skills Marketing & Communications Chief Marketing Officer (CMO), Managing Director, Marketing Strategy, Brand, Product Marketing, Segment Marketing, Industry Marketing, Field Marketing, Integrated Marketing, Partner Marketing, Thought Leadership, Performance Marketing, Demand Generation, Marketing Operations, Campaign Execution, Communications, Creative & Design Digital, Product & Experience Chief Digital Officer, Chief Product Officer, Product Management, Digital, E-commerce, Websites, Marketing Automation, Self-Service, Optimization, Employee Digital, Webchat, Social, Media Buying, Customer & User Experience, Customer Research Technology & Delivery IT, MarTech, AdTech, Development, Innovation, Project Management, Agile, Data Privacy ⸻ Industry Areas of Expertise 1. Industry Segments Asset Management, Asset Managers, Asset Owners, Banking, Capital Markets, Central Banks, Corporates, Financial Services, Hedge Funds, Insurance, Investment Banking, Retail & Corporate Banking, Wealth Management 2. Market Infrastructure & Services Asset Servicing & Custody, Benchmarks & Indices, Collateral, Liquidity & Financing, Corporate Trust, Depositary Receipts, Financial Market Infrastructure (FMI) / Post-Trade / Clearing House, Global Markets Trading & Execution Services, Liquidity & Financing, Stock Exchange, Treasury Services, Treasury Services & Payments, Wealth Services 3. Asset Classes & Instruments Commodities, Derivatives, Digital Assets, Equities, Fixed Income, Foreign Exchange (FX / Forex), Securities 4. Data & Technology AI Platforms, Analytics, Data, Data Platforms, Desktop & Workflow Solutions, Risk Solutions 5. Other Retail, Stores, E-commerce, Telecoms, Telecommunications, Broadband, TV, Media
• Leading the Business Line and Product Marketing organization, working alongside BNY’s business leaders, their businesses, and Marketing & Comms colleagues, to tell BNY’s story and drive meaningful impact. • Member of the Marketing & Communications leadership team.
• Group wide accountability for Marketing Strategy & Planning, Content Development and Global Activation across LSEG’s business lines, including Data, AI & Analytics, Workflows, Risk, FX (Foreign Exchange), Benchmark & Indices, Capital Markets and Post Trade. • Senior Business Partner providing Executive Committee support for the Data & Analytics Division CEO and LSEG Chief Revenue Officer. Member of the Data & Analytics Leadership Team and the Sales Senior Leadership Team. • Responsibilities include Sub Brand Marketing, Thought Leadership, Industry and Segment Marketing, Product Marketing, and Partner Marketing.
• Managing a direct team of 150 Digital and Marketing Specialists in 30 countries. • Accountable for group wide marketing enablement and activation, covering all marketing campaigns and digital experiences, inclusive of Field Marketing, ABM, Events, Performance, Media, Digital & Social, and Automation.
• Digital leader accountable for Performance Marketing, Digital Strategy & Experience, Marketing Automation, Localization, Optimization, Social, and Employee Digital. Remit extended to lead Account Based Marketing (ABM).
• Accountable for Thomson Reuter's Global (100+ countries) Finance, Risk and Media Digital Service Strategy, Transformation, Experience (UI/UX), Performance, Marketing, Knowledge Management and Operations. Managing a global program team of 250 program. • Program owner for Enterprise Wide Digital Transformation Program, MyTR.
• Accountable for Digital Strategy, Sales, Marketing, Self Service & Webchat Operations, Transformation Programs & Delivery, IT, CRM & Automation, Social Media, and UX/Creative across all digital touch points. Member of Consumer Leadership team, reporting to Chief Commercial Officer. CEO -2. Managing a Digital team of forty specialists spread across sales, service and change/development teams, and 40 person outsourced contact center webchat and back office.
• Accountable for the Digital and Ecommerce channel sales plans across all business lines and solutions, with the goal of increasing sales and channel mix. Managed a direct team of 15 Sales, Merchandising, and Operations managers to own and drive the digital trading plans, and to partner with the business and digital centers of excellence on their delivery.
• Accountable for the vision and development of digital service capability in the Online and Retail channels with the goal to improve customer satisfaction and reduce customer contacts. Certified Scrum Product Owner.