Boston, Massachusetts, United States
I am an innovative, data-first marketing executive who thrives on building close partnerships with GTM teams to create and optimize revenue engines that scale. I've spent over 15 years in tech marketing leadership roles, including a decade in B2B SaaS, most recently in cybersecurity. I specialize in revenue marketing, sales & marketing alignment, demand generation, and operational excellence, with a proven record of leading and scaling high-performing teams that deliver measurable business growth. At Barracuda MSP, I led global marketing strategy across the Americas, EMEA, and APAC — helping grow the division from ~$30M to over $150M ARR through integrated ABM programs, growth marketing, and team-oriented performance metrics. By continuously experimenting with, measuring and optimizing our marketing mix, we were able to achieve 25–30% YoY revenue growth for targeted partners, combining creativity with analytics, while never losing focus on building pipeline. Currently, through Spinnaker Marketing Solutions, I advise a variety of organizations on marketing strategy, data infrastructure, martech, and guidance around using AI - helping organizations accelerate performance, improve conversion, and build predictable revenue growth. In my spare time I coach my son's soccer team, which is more like marketing than you might think. The audience is distracted, it's hard to get their attention and it's even more difficult to change their existing habits! If you’re looking for a tech-enabled marketer who combines strategy, creativity, and data-driven decision making to drive growth, I’d love to connect.
Specializing in marketing strategy, fractional leadership, data insights, and martech optimization for organizations seeking to enhance marketing performance, maximize ROI, and drive measurable growth.
Advised marketing leadership on demand generation, technology and data strategy initiatives. Led agile marketing team, tasked with data enrichment, outreach and optimizing marketing tactical mix to boost program performance and event attendance.
Shaped global marketing strategy at cybersecurity leader in the IT Managed Service Provider (MSP) space. Grew annual billings past $150MM through innovative programs and alignment with GTM leaders and C-suite. Led a diverse team of 20 marketing professionals globally. Guided the business cross-functionally in making data-driven decisions and enhancements to systems and processes.
Drove global marketing execution and strategy for channel-only IT security and data protection provider - formerly Intronis. Lead 4 high-performing marketing teams encompassing product, content, demand generation, operations and events. Spearheaded many innovative and high performing marketing campaigns to boost top- and bottom-of-funnel lead volume, pipeline and revenue through close collaboration with sales & GTM leadership.
Responsible for marketing strategy, planning, execution and analysis for SaaS backup offering to IT resellers and MSPs (Managed Service Providers). Broad remit at Intronis includes managing multiple teams, demand-gen initiatives, marketing operations, database building, digital marketing, analytics and reporting, plus outside-the-box campaigns such as hyper-targeted Direct Mail - who knew? - to produce consistent, high-volume, high-quality lead flow for sales teams.
Responsible for demand generation and digital strategy for Enterprise IT software startup. Focused on digital branding and Web strategy including messaging, SEO, PPC, conversion optimization (GA) plus even a dash of wordpress, php and javascript coding. Also headed up marketing automation strategy including batch / trigger / nurturing campaigns using Marketo and Salesforce; online seminars; data management; demo and video production.
Running two teams of Web marketing professionals aiming to continuously innovate and optimize inbound marketing channels including search (SEM: PPC, SEO), on-page conversion, lead generation, social media and email/marketing automation. Responsible for global online marketing budget of $800k on target to deliver $7MM (875% ROI) in revenue across North American and European markets.