Brooklyn, New York, United States
Art Director and Visual Designer with 8+ years of experience building brand systems, campaigns, and visual identities across consumer, nonprofit, and B2B spaces. I work at the intersection of strategy, storytelling, and execution. The work starts with a real human moment and builds outward. My background spans in-house brand and marketing teams at companies like Priceline and JetBlue, alongside freelance work across nonprofit, finance, and consumer brands. Comfortable leading from a brief or from a blank page, partnering cross-functionally, and delivering work that performs across digital and print touchpoints. Skilled in brand identity, art direction, integrated campaigns, design systems, and visual storytelling. Tools include Adobe Creative Suite, Figma, and Sketch. Portfolio: ricreate.design
• Led concepting, brand systems, and go-to-market campaigns across nonprofit, food service, finance, and consumer brands • Directed Foster Care Unplugged, growing engagement 35% and earning support from a New York State Senator • Delivered 15+ projects from concept through execution, maintaining consistent quality and follow-through • Partnered with clients to define goals, align creative direction, and deliver work that performed across platforms
• Led concepting, brand systems, and go-to-market campaigns across nonprofit, food service, finance, and consumer brands • Directed Foster Care Unplugged, growing engagement 35% and earning support from a New York State Senator • Delivered 15+ projects from concept through execution, maintaining consistent quality and follow-through • Partnered with clients to define goals, align creative direction, and deliver work that performed across platforms
• Led visual design for the Sustainability Landing Page, contributing to a 15% lift in mobile engagement and a 12% increase in traffic • Designed A/B-tested campaigns supporting a 15% increase in app downloads • Translated data-heavy performance insights into clear, scannable visuals and brand guidelines used by internal teams and leadership • Collaborated with marketing, product, analytics, and engineering partners daily in a high-volume, fast-paced environment • Owned key design initiatives while maintaining brand consistency, usability, and delivery speed
• Developed creative briefs, concepting, and go-to-market materials supporting updated brand direction and B2B marketing efforts • Designed the Provision 5 Ways campaign, driving a 30% lift in engagement and a 25% increase in client inquiries • Improved visual consistency across customer touchpoints through close collaboration with marketing and UX teams
• Owned end-to-end brand and marketing design across digital and print channels • Led a brand refresh that increased impressions by 40% and boosted social engagement by 27% • Sourced vendors and managed production for high-end gift kits, saving over $22,000 in costs • Partnered with marketing and sales teams to ensure cohesive, on-brand execution