Greater Barcelona Metropolitan Area
Senior Leader with a passion for lifestyle hotels, building creative communities and developing young talent. I foster sustainability and collaborate with local associations that cater to a variety of communities. Over the past two decades, I have gained working experience in; - Lifestyle Hotel Operations and Members Clubs - Developing Food & Beverage concepts - Business strategies, take-overs and re-positioning - Team Building, Coaching and Talent development - Marketing Strategies and Brand Development - Financial Analyses - Operating Procedures and Quality Control - Asset Management and Owner Relationships
Currently I am leading the management team of Soho House Barcelona, whilst I am actively supporting the General Managers of Little Beach House in Garraf, Soho House Paris and Soho House Rome with their daily operations and financial targets. In this role I am responsible for our brand positioning and building creative communities In Italy, Spain and Portugal. Since February 2022, I am working on the development of our new Houses in Lisbon, Madrid and Milan. Between July 2021 and February 2022, I have played an active role in the pre-opening phase of Soho House Rome.
As Regional GM I led a diverse team that is responsible for building the local Membership community, Operations and Financial well being of Soho House Barcelona and Little Beach House in coastal town Garraf. In this role I was also responsible for the brand awareness and development of Soho House in Spain, and maintained an active role within the local community.
Moved to Barcelona in January 2016 to support the construction and pre-opening phase of the House. Prior to the opening of the House in October 2016, I was responsible for the space planning and OS&E of the various outlets. During this time my primary focus was the recruitment of a diverse, high performing team, as well as building the local Membership community. Over the past years, my team and I have positioned the House among the top luxury hotels of Barcelona and Cecconi's is one of the locals favourite restaurants in town. The Members Club has become the venue for a diverse group of creative souls and their friends. They enjoy each month a well balanced event program that focuses on community, sustainability, social responsibility, mindfulness, collective learning and much more.
KOP Hotels & Resorts is owned by Singapore based KOP Properties. Developers and owners of unique projects such as the Ritz Carlton Residences in Singapore. In charge of synergizing hospitality brands such as Franklyn Hotels & Resorts and Montigo Resorts, as well as marketing platform LUX and luxury yacht charter Aqua Voyage. Spearheaded the development of 10 Trinity Hotel, Residences and Private Members Club in the City of London. These days known as the Four Seasons at 10 Trinity Square.
In this role I was responsible for the re-branding of the hotel group to Franklyn Hotels & Resorts. To enhance guest service levels at the various boutique hotels, and to deliver higher profit margins for its owners. Spearheaded the development of award winning resorts like Finca Cortesin in Southern Spain, the Cliff House hotel in Ardmore, Ireland or Gran Hotel Rodina in Sochi, Russia.
Strategically positioned and managed a group of 12 bespoke hotels, such as Chateau Eza on the Cote d´Azure, Port Palace in Monaco, Casa Angelina on the Almalfi coast, Son Net on the island Mallorca or the Cadogan Hotel in Knightsbridge London. Stein Hotels & Resorts was re-branded to Franklyn Hotels & Resorts back in February 2009.
In May 2005 my team and I opened The College Hotel, a fully integrated training platform for the hospitality industry. 18 months earlier I had tuned up with the ROC Hotel School of Amsterdam to bring education and lifestyle hotel experiences under one roof. My aim was to bring future hospitality professionals on stage, in an environment of high standards and discerned guests, whilst being educated and guided by experienced hotel professionals. Today the hotel is being ranked among the very best of Amsterdam, and provides daily training for students from various European Hotel Management schools.
Opened in May 1999 by acclaimed designer Anouska Hempel as Blakes Amsterdam. Hempel drew her design inspiration from Amsterdam's historic Dutch East India Company to bring warmth, color and life to Holland´s very first boutique hotel. ´East meets West ´in an elegant ambience with attentive genuine guest service and exquisite food. In early 2004, when it changed ownership, the hotel was re-branded under my leadership as Dylan Amsterdam.