Dubai, United Arab Emirates
Regional Vice President and Enterprise/Commercial leader with a track record of building and scaling high-growth SaaS, AI, Data and Cloud businesses across the UKI, Middle East, Africa, Turkey, Mediterranean and CEE regions. Experienced in building markets from the ground up, including establishing and growing Salesforce’s presence in MENA from sub-$1M with no ecosystem to a multi-million-dollar business and leading regions through $1M → multi-tens-of-millions ARR growth with sustained double- and triple-digit expansion. My experience spans enterprise and commercial sales, regional go-to-market strategy, partnerships and ecosystem development, with deep exposure to MarTech, Data Platforms, Commerce Cloud and Cloud Infrastructure. I have closed some of the most complex enterprise transactions in the region while building repeatable GTM engines and strong partner ecosystems across SIs, hyperscalers and GSIs to accelerate market penetration. Known for hiring, mentoring and promoting top sales talent, I build high-performance, values-driven teams and am often a destination leader for ambitious sellers who want to develop and progress. I operate a structured business and selling framework that consistently delivers predictable outcomes, typically forecasting within ~5% accuracy through disciplined pipeline management, data-driven decision making and clear business prioritisation. I bring strong financial acumen, operational leadership and executive engagement experience with CEOs, CFOs, CIOs and CMOs, enabling balanced growth across enterprise and commercial segments, products and portfolios while actively managing short, medium and long-term revenue risk. Committed to continuous development, I invest in executive education at Cambridge and Smurfit Business School and am currently undertaking a nine-month Chief Revenue Officer programme at Cambridge to further deepen leadership, commercial strategy and operational excellence. Based in Dubai, with extensive experience operating across the broader Middle East and building regional teams across UAE, KSA and emerging markets.
Market-opening RVP with 10+ years of experience across Global Markets ( UKI, Europe, Africa and Middle East markets, supported by a deep regional network. Dedicated to developing high-performing, values-driven teams through empathy, coaching, humility, and clear standards that help people excel.
Cloud sales leader supporting Marketing & Commerce Cloud growth across MENA. I focus on thoughtful GTM execution, team development, and sustained customer impact. Achievements include double-digit Marketing & Commerce Cloud growth (FY23), triple-digit Commerce Cloud expansion, and 130% YoY Marketing Cloud growth (FY22), along with Peak Performers and MVP recognition.
Enterprise Sales Lead Retail Middle East Responsible for building the retail vertical in the Middle East ***% Growth, Exceeded fin plan each year , Significant market share growth across the entire portfolio Developed Retail Go To Market for the region Presidents Club Awards Y1 115%, Y2 243%, Y3 212%
High growth startup