Blackburn, England, United Kingdom
I love the problem-solving, strategy, and general puzzle-like nature of Ecommerce with experience and desire to devise and implement on-site strategies to improve the performance of the Ecommerce store, including Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), Average Order Value (AOV), and Life Time Value (LTV). With over a decade of hands-on experience in digital commerce, I help brands grow, scale, and streamline their online operations. I’ve worked across a wide range of categories—from FMCG and premium food & drink to luxury lifestyle products—partnering with household names in the UK, USA, and Australia. Proficient across leading CMS platforms including Magento, Shopify, BigCommerce, and WooCommerce, I’ve successfully delivered end-to-end eCommerce projects in both B2C and D2C environments. My expertise spans website development project management, sales strategy and growth, email marketing, customer retention, loyalty programmes, P&L accountability, and operational development. Based in the Manchester, Lancashire, Yorkshire and North West region, I’m passionate about building customer-first digital experiences that drive measurable results. Let’s connect if you’re looking for someone who blends commercial acumen with hands-on digital execution.
Leading the Ecom, UX, and Development Team to support high growth for our Ecom platform whilst focusing on optimising the core KPIs across Conversions, Bounce Rate, Customer Journey and Site Speed.
Leading digital strategy and ecommerce growth for a premium bakery brand. Managed Big Commerce, Amazon, Ebay, Etsy and NOTHS channels Managed annual Ecom turn over of £1.5m spend with £200k marketing spend. Overseeing site performance, UX, and online marketing. Improving conversion and retention using data-led insights. Coordinating hybrid initiatives across in-house and external teams.
Lead on the Brand Store Ecommerce webstores here at Turtle Wax, working as part of the wider ecom team. Management of the following B2C and B2B Brand Stores for the US and UK Marketplaces: www.turtlewax.com, www.turtlewax.co.uk, and trade.turtlewax.com which are all run on the Shopify platform. It’s my role to connect marketing needs with user needs, user research, and website optimisation to result in a more focused website experience. I’m accountable for the implementation and management of the ecommerce trading strategy and consumer journeys of our e-Commerce sales channels Working closer with the wider global team to align on goals and ambitions for the wider objectives. Work alongside the Head of Ecommerce to develop an online merchandising and activation plan to grow our Ecom presence. Create and manage the digital campaign plan Present analysis & recommendations on campaigns to senior stakeholders
Overseeing and managing the development of the Butler's D2C/B2C Ecommerce channels. Management of ecommerce Shopify website and 3rd party platforms. Responsible for driving sales for each website by planning and executing a digital marketing strategy. Management of all digital marketing channels - including PPC, SEO, Affiliates & Email. Work with our customer services team to resolve related customer queries and ensure website issues are resolved promptly. Use web analytics tools to track performance and identify growth opportunities and areas of improvement. Liaise with thirdparty stakeholders where necessary - including but not limited to agencies