Charlotte, North Carolina, United States
Senior Marketing Executive Rich George is an accomplished Brand builder adept at creatively transforming strategic insights into business solutions. George has profitably built shareholder and sales value at diverse organizations – from world-class, multinational organizations to three distinctly different, yet similarly successful, entrepreneurial start-ups – by uniquely employing classical, retail and sports marketing expertise to solve complex problems in changing and competitive environments.
Rich George cultivates world-class Brands by customizing strategic, business-building solutions for brandsymbol clients that could benefit from intellectually rigorous, independent insights. Ready to conquer any challenge, he applies unsurpassed problem-solving skills to strategic Brand planning, deployment and improvement. Rich successfully delivers clear, consistent and compelling results by employing his: 1) uncommon Brand, retail and event marketing expertise; 2) laser-like focus on long-term, mutually beneficial partnerships; and 3) pursuit of excellence, unquestioned integrity, and hard work. Brandsymbol creates and cultivates highly successful, long-lasting Brands that…profitably build customer equity long-term, and product sales near-term…at diverse, world-class organizations of all sizes…by creatively transforming strategic insights into customized business solutions…especially in changing, complex and competitive environments. In pursuit of its Brand-building passion, brandsymbol has developed some of the world’s strongest Brands, implemented effective and efficient marketing plans to support those Brands, and then evaluated and improved Brand performance.
Rich George helped corporate sponsors – The Andrew Jergens Company, S. C. Johnson, Lever Brothers, Pepperidge Farm, SmithKline Beecham, and the US Air Force – achieve their business objectives using sports. These customized client programs built deep and lasting personal relationships with both individual retail customers targeted by customized B2B efforts, and end users targeted by B2C efforts.
Rich George applied global best practices to help clients manage and measure their retail marketing programs. Employing world-class insight from their groundbreaking retail research – Future Retail Now: 40 of the World’s Best Stores, a unique initiative designed to help retailers improve the shopping experience – SaleMaker helped improve the effectiveness and efficiency of US Army event marketing.
Rich George managed the High Point, Folgers Crystals, and Pringles Brands to record market share levels. George led national new product introductions; was responsible for $20MM budgets; coordinated new product development, advertising copy, media planning and marketing research; analyzed industry trends and competitive activity; and improved marketing effectiveness by creating, selling and implementing innovative sports marketing efforts. To capitalize on his unique skills, George was appointed Procter & Gamble’s first Special Events Manager...Adweek’s most influential marketing story of 1987. George pioneered numerous award-winning programs (including the Company’s longstanding NASCAR Winston Cup involvement) in this position, and built the Special Events Department into a multi-million dollar enterprise in just three years based on his ability to consistently produce event marketing programs with positive returns on investment.