United Arab Emirates
I'm a product and tech strategy thinker with a builder mindset: I define where to play and how to win, translate strategy into coherent portfolios, and create the kind of alignment that lasts so products don't just launch, they scale and keep delivering value. I help organizations cut through complexity and build what matters. I turn ambiguity into sharp product choices; clear customer problems, focused roadmaps, and outcomes the business can measure. With 9+ years of experience, including 7+ years in the Middle East, I've built my edge at the intersection of product, data, and commercial strategy: aligning senior stakeholders, partnering closely with engineering, and creating scalable platforms that unlock growth, efficiency, and speed. Across startups, scale-ups, and larger organizations, I'm the person teams rely on to identify the highest-leverage opportunities, validate them with data and user insight, and drive them from concept to adoption. I thrive in tough environments with rapid change, competing priorities and complex stakeholder dynamics because I bring clarity on trade-offs, sequencing, and value-first execution.
• Developed a C-suite build-vs-buy business case, conducted multi-year TCO modelling and capability gap analysis, secured the build path, and led the development of a proprietary tool that eliminated annualised licensing spend within 6 months • Led pilot deployment of AI agents across customer service and catalogue operations, designing use cases, workflows, and evaluation frameworks; reduced manual triage by 60% and accelerated product go-live timelines • Established a structured experimentation (A/B testing) and optimisation program to replace ad hoc growth initiatives, contributing to a 15% increase in conversion and US$ 10M in attributable incremental GMV • Identified data infrastructure as a critical bottleneck, partnered with engineering leadership to re-architect the pipeline and warehousing layer and led end-to-end delivery to enable near-real-time analytics and reduced infrastructure costs by 40% • Owned the roadmap and cross-functional execution for a platform-wide migration from a legacy commerce engine to a modular architecture, aligning 25 engineers and senior stakeholders to deliver the program on time and 12% under budget • Defined quarterly roadmap priorities by balancing revenue impact, engineering feasibility, and user needs, improving roadmap predictability, enabling on-time delivery of 90% of committed strategic initiatives and accelerating go-to-market by 20%
• Led the build, launch and early scaling of a 0-to-1 digital mall platform, defining the product vision, roadmap, and go-to-market while aligning a 26-member cross-functional team; delivered US$ 3M in Q1 revenue and contributed to 20% YoY revenue growth • Identified and prioritized high-impact growth opportunities across the customer journey, leading cross-functional execution with engineering, design, and operations to increase conversion by 25% and reduce cart abandonment by 15% • Assembled and led a dynamic team of professionals across multiple disciplines to drive the successful launch of shoppable mall.
• Led business turnaround by reshaping the product and service portfolio, exiting loss-making lines, and repositioning the firm toward higher-growth technology verticals; restored profitability within 12 months and increased revenue 400% from US$ 500K to US$ 2.5M • Owned full P&L and business planning across a multi-service technology agency, managing revenue growth, cost structure, vendor economics, and client delivery performance across a diverse portfolio of technology and digital engagements • Owned product strategy and delivery across a portfolio of 15+ clients defining problem statements and solutions, prioritizing requirements, and leading cross-functional teams across engineering, design, and delivery to launch scalable solutions • Built the firm’s delivery organisation and operating capability from near-zero, hiring and structuring cross-functional teams across development, design, project management, and strategy to support scale
* Spearheaded the development of applications/products through collaborations with UI & UX designers, software engineers, business stakeholders, and the product team in the build and deployment of the applications. * Performed data analysis, gap analysis, external market/customer research, A/B testing, and usability testing for data-driven decision making. * Defined requirements using persona, use cases, workflows, user stories, story maps, customer journeys, and managed them in Confluence. * Collaborated with design, UX, development, marketing, and QA teams to bridge the gap between teams and deliver using various software development methodologies, including Waterfall and Agile methodology. * Delivered small to large-sized web & mobile app projects including e-commerce across multiple industries successfully through dynamic leadership, effective project management, and strategic product road mapping. * Facilitated requirements gathering and design thinking sessions with key stakeholders to extract business, product, and marketing requirements; and identify customer needs and pain points.
* Built a lubricant manufacturing company with a focus on sustainability using high percentage of recycled raw materials and renewable energy sources in the lubricant production facility. * Successfully navigated complex government regulations despite initial lack of local knowledge or network. * Oversaw all aspects of Operations, Finances and Product Development. * Collaborated with vendors, researched innovative technologies, and led the eventual sale of the manufacturing unit. * Modifying/Altering product features based on analyses of customer needs. * Selecting the correct products or assisting the customers in making product selection, based on customer needs, specifications and applicable regulations. * Planned and executed the release of a new product into local market from inception to launch.
* Collaborated with vendors, business partners and teams for proper release management. * Designed, Implemented, maintained workflows, modules for applications which were used by number of International brands. * Configured and applied change management activities for application enhancement. * Enhancement and support of Oracle based in-house built applications. * Supervised work completion of multiple and concurrent projects. * Improved stability and performance of application by 27 percent through implementing new troubleshooting procedures. * Handled the Problem Management process and tracked them until closure.