Richard Metcalfe

Head of Sales UK & Ireland

Farnham, England, United Kingdom

About

Richard is a Sales and Technology leader with over 20 years experience of leading sales teams to success across a variety of technologies and industries. He leads a team of sales executives and managers selling across the Salesforce portfolio to specialised Business Service customers, growing Salesforce’s business in the sector through building a robust pipeline, solid execution, and strong collaboration. In previous roles at Salesforce, Richard has been the UK sales leader for the Salesforce Platform business, growing the business 30% yoy with a team of 20; and had responsibility for Strategic customers in Professional Services. Richard has spearheaded numerous innovative initiatives, including the first Digital Skills Gap forum in the UK, and developing a bespoke education platform with Cambridge Judge Business School. Earlier in his career, Richard was a highly successful Sales Executive, developing from product sales specialist at IBM and Google to Global Account Manager at Salesforce. Richard has sold to the Business Services, Healthcare & Life Sciences, Consumer Packaged Goods, and Financial Services industries. In his spare time Richard enjoys spending time with his family and friends, coaching rugby, playing golf and travelling. He has recently qualified as a rugby referee.

Experience

  • Head of Sales UK & Ireland at Chameleon Creative
    Nov 2025 - Present · 8 mos

    Chameleon Creative unlocks the power of Salesforce to meet your business goals by combining 120 years of experience with true agentic engineering. We are Chameleon https://chameleoncreative.io/

  • Chief Revenue Officer at EVORA Global
    Jan 2025 - Jul 2025 · 7 mos

    Responsible for the Go To Market strategy at EVORA, leading global Sales, Marketing, Sales Operations and Sales Enablement.

  • Adviser at Adora Digital Health
    Sep 2024 - Jan 2025 · 5 mos

    Adviser to the wonderful team at Adora Health on go to market and sales strategies

  • Salesforce (12 yrs 4 mos)
    • Senior Regional Vice President - Specialised Business Services Industry
      Feb 2022 - May 2024 · 2 yrs 4 mos

    • Senior Regional Vice President, Strategic Accounts
      Feb 2020 - Jan 2022 · 2 yrs

    • RVP Salesforce Platform UK
      Aug 2019 - Feb 2020 · 7 mos

      I lead the Salesforce Platform team in the UK & Ireland. This means I have the honour of leading an incredibly talented team who work with our customers to help them transform the way they build applications, innovate and change. It's very exciting!

  • Account Executive at Google
    Jul 2010 - Jan 2012 · 1 yr 7 mos