Netherlands
I'm a RevOps (Revenue Operations) specialist and commercial leader who builds and optimizes scalable GTM engines across Marketing, Sales & Customer Success. Most recently I was leading SalesOps for Bolt for Business on an interim basis to drive sustainable growth globally. The team spans across Leadgen, Systems & Tech, Processes and Revenue Enablement supporting a large sales org across the 50+ markets we operate in. About me: Tech companies work with me when revenue growth slows down, GTM teams pull in different directions and growth becomes unpredictable. I step in as a RevOps leader to align marketing, sales and customer success architecting systems, data, enablement and processes and develop GTM strategies for new propositions to fuel growth and improve profitability. I have scaled revenue to multi-million ARR by crafting and implementing GTM frameworks, embed process/ SLA rigor and driving AI-enhanced pipelines. My improv-based stakeholder skills paired with my communication skills ensure buy-in across teams at all levels. My people centric leadership ensures high performing teams enabling innovative thinking and execution. Highlights: * At JET I led the B2B division (sales, customer success and revenue operations teams) for Just Eat Takeaway's corporate business (B2B2C) in Europe as Director Corporate Solutions. * Increased GMV by XX%+ YoY and turned it into a highly profitable business line * Designed & optimized tech stack for enablement increasing GTM efficiency for improved outbound * Reduced CAC and increase deal size through marketing optimization towards ICP for better fit customers * Created alignment and focus by introducing bow tie model and develop RevOps function from scratch at JET b2b * Developed new propositions and positioning increasing user stickiness and usage increasing ARPU * Built and launched new propositions including payment cards and gift cards entering into FinTech * Keynote speaker & chairman at Chief Revenue Officer Summit 2025 and keynote speaker at Digital Marketing World Forum * Contributor to book "The RevOps Pendulum" on how to implement RevOps * Recognized as Top 5 Global Revenue Operations Leader 2024 by Revenue Operations Alliance. Feel free to reach out to discuss sustainable growth and RevOps. Or Improv ;-)
With R11R I will help you optimize your GTM Strategy and Revenue Operations function and efficiently grow your business with AI. Services include: * Help clients navigate complex GTM strategies through tailored process design and automation and AI agentic workflows. * Collaborate with organizations to implement effective incentive planning and organizational design. * Utilize insights from industry leaders like Bolt, Just Eat Takeaway.com and LinkedIn to drive transformative growth initiatives with clear defined ICPs. * Data and KPI definition to have insights across bowtie/ revenue model alligned across the entire GTM team * International market entry & growth. Clients include: * Bolt: b2b mobility solution: redesign sales process & incentive plan with clear ICP definition * JET: launch of fintech solution (Gift cards and payment card) for B2B segment * Getaround: launch and growth of new micromobility solution using light electric vehicles
• Manage the global Sales Operations function to enhance revenue growth for Bolt's for Business segment. • Collaborate with cross-functional teams to streamline sales processes and improve operational efficiency. • Develop strategic initiatives to optimize sales performance and drive market penetration.
I manage and lead the Sales and GTM teams in Europe and scale JET for business. Responsible for sustainable growth through marketing, ops and Sales, P&L Management and development and GTM of new propositions across Europe.
• Designed and established the Revenue Operations function at Just Eat Takeaway.com, integrating Marketing, Ops, and Insights. • Built a high-performing team from the ground up, including the implementation of Salesforce CRM. • Developed the JET Pay Card, significantly increasing user engagement and expanding merchant partnerships. • Optimized marketing strategies to target the ideal customer profile, reducing customer acquisition costs and enhancing pipeline conversion.
Build and lead the team across Marketing, Sales Enablement, Sales Ops and Business Development to accelerate growth of the new B2B proposition Takeaway Pay: the flexible food solution where employers can give an allowance to their employees for their daily food needs - online and in-store thanks to an innovative payment card.
Founder of PELA - the app that enables professional caregivers and families to communicate and celebrate anything related to the care of a loved one. For more information please go to https://www.joinpela.com