Eastbourne, England, United Kingdom
A Global Marketing Leader driving innovation and growth in higher education. With over 18 years of experience, I'm passionate about leveraging data-driven insights to optimise marketing strategies and enhance student recruitment. My expertise lies in brand building, digital marketing, and strategic partnerships. I'm committed to shaping the future of higher education and delivering exceptional results.
I'm back!
Giki is an evidence-led B Corp that helps people learn to live more sustainably and then take step-by-step actions to cut their carbon footprint. We help organisations engage and educate employees to cut carbon emissions, and to bridge the gap between company sustainability strategies and employee action. Whether you need to bridge the gap between your sustainability strategy and employee action or you want to create a fun and impactful climate competition for your team, we can help. www.giki.earth
The job where I learned the most and I had the most fun. My primary responsibility is to lead the department’s commercial growth and new partner acquisition in EMEA and increase global awareness and demand of our services and products. Natives Group is the student specialist marketing and advertising solutions provider, providing strategic and creative marketing services and data-enabled SaaS solutions to 650+ global education institutions and brands. Let’s do this: www.netnatives.com
I developed a small but profitable business that specialised in marketing and delivering multi-sport mass participation events. During this time, I created award-winning events over six years for a range of clients, including XTERRA England and the Eastbourne Triathlon. I worked alongside major organisations such as Limelight, Team Unlimited and Castle Triathlon Series who would outsource all or part of their event delivery to various successful outcomes. During this time, our events were televised on Channel 4 and syndicated across Sky Sports and Eurosport and broadcast across the UK, Europe, South Africa and Asia. I also introduced South Africa’s leading sports nutrition product to the UK market, growing it from a zero awareness base and accountable for every aspect of this business from import to developing and launching the D2C strategy.