Greater London, England, United Kingdom
Co-Founder of Nectar. CMO from start-up to launch and beyond, from 2001-2006. Since Nectar, has worked on 15+ loyalty programmes in multiple sectors, including Airlines, Entertainment, Fashion, Financial Services, Fuel, Gaming, Grocery, Healthcare, Hospitality, Nursery, Pharmaceuticals, Quick Service Restaurants, Sports. Programmes have typically been a combination of start-ups, re-organisation and review. Specific focus on customer behaviour and engagement. Projects have included work in many territories including: Canada, Hong Kong, Middle East, Nordics, Singapore, USA. Before Nectar, senior client roles at Arcadia.
Early stage educational fund-raising business. Co-Founder & CMO
Launched yuu Rewards in Hong Kong & Singapore. Worked on the launch/re-launch of loyalty programmes in the Middle East, USA, Canada, UK and Europe. These included Spenn (Nordics) and mokafaa (Saudi Arabia)
Client assignments ranging from a few weeks to 18 months. Typically working at Board/EC level. A mix of loyalty and interim roles. Projects included: Barratt PLC: CRM and data management Easyfundraising: advising business on CRM/data capabilities Gecko Direct: tech & loyalty advisory to privately-owned agency group. HiiROC Limited; communications planning for PE-backed renewable energy business Mamas & Papas: set up proprietary loyalty programme (‘M&P&Me’). Private Equity: successful fund-raising for two retailer acquisitions. Pizza Hut: development of retail loyalty programme. Humana Inc. : development of healthcare loyalty for US Fortune 100 business. First Group: interim CMO for their largest trading division, FGW.
On the Executive Board for social gaming businesses, Mecca Retail & Digital, in UK & Gibraltar. Re-launched and managed their VIP programme
Co-founder of NatWest credit/debit loyalty programme, My Rewards