Toronto, Ontario, Canada
ClickClickBOOM is a Performance Marketing Powerhouse that scales direct-to-consumer brands under a fixed cost-per-acquisition model. We’re trusted by the world's top eCommerce brands for our expertise in performance marketing, landing page/funnel design, conversion rate optimization & launching/scaling in-house affiliate programs. We leverage unique strategies & cutting-edge technology to optimize your online presence, enhance your brand visibility and drive high-value customers to your business - all on a zero risk results-based marketing model.
Responsible for the growth and overall success of the business development team. Cross-functional management of direct response ecommerce product funnels & affiliate marketing campaigns utilizing multi-channel traffic sources. • Responsible for prospecting, onboarding, managing and growing a portfolio of direct response ecommerce clients. • Creating and managing high-volume affiliate marketing campaigns; utilizing multiple traffic sources such as social, display, email, SEO & native. • Consistent history of exceeding quarterly revenue targets • Staffing, training and support of new ad operations and business development team members. • Turnkey brand building, product development, marketing and funnel optimization throughout all stages of the client product lifecycle. • Analyzing website behaviour data and A/B split testing funnel designs in an effort to optimize and improve conversion rates/ROAS. • Building/maintaining strategic partnerships within the industry.
• Management and development of direct response affiliate marketing campaigns. • Prospecting and securing new accounts using consultative selling techniques. • Upselling and growing accounts by presenting new business opportunities in the industry. • Turnkey branding, product development, product innovation and optimization throughout all stages of the product lifecycle. • Guiding clients through all necessary product regulatory approvals • Cross-functional team management • Analyzing product sales data and A/B split testing design in an effort to develop recommendations for in-house creative and production teams to optimize and improve.
• Consultative sales and upselling of Stalco’s on-demand drop-ship nutraceutical & cosmeceutical product suite and fulfillment services to ecommerce clients. • Providing turnkey 3PL order fulfillment and drop-ship product solutions for ecommerce clients within various industries. • Prospecting, onboarding and daily management of ecommerce accounts and campaigns. • Negotiating fulfillment and on-demand product pricing with clients. • Spearheaded creation, development and marketing of a new drop-ship nutraceutical & cosmeceutical product line. • Guiding and facilitating clients through all necessary regulatory approvals with Health Canada. • Analyzing market trends and developing product recommendations for clients to expand their product offerings. Working with clients to develop custom formulas to meet their exact marketing needs.
• Responsible for prospecting, onboarding, managing and scaling high-value direct response advertiser accounts primarily within the health, wellness and beauty verticals. • Designing, optimizing and QA testing fully-managed global CPA ecommerce campaigns and website funnels, striving for maximum conversion rates and affiliate ROAS. • Prospecting and securing new advertiser accounts using familiarity with proven industry tools. • Consultative sales and upselling clients into new and innovative verticals to help grow revenue on the network. • Negotiating cost-per-acquisition pricing to help maximize revenues and minimize affiliate media ad spend. • Analyzing tracking pixel data and A/B split testing in an effort to develop recommendations for in-house creative and production teams to optimize and redesign campaign funnels.
•Real-time maintenance, functionality, and design QA optimizations of direct response website funnels to ensure highest possible conversion rates and least possible user friction. • In-depth and proactive data analysis of campaign continuity performance - utilizing familiarity with back end e-commerce CRM’s such as Limelight and Konnektive. • Real-time affiliate performance data analysis to ensure maximum company revenue and client ROI. • Spearheading all product design, packaging and appropriate distribution channels for both new and existing clients. • Developing new KPIs to benchmark analysis and proactive monitoring of campaign performance.
• Responsible for the development of content focused cross media campaigns distributed within Canada’s leading newspapers and websites including: The Toronto Star, The National Post, Metro Newspaper, Calgary Herald, The Province and The Vancouver Sun. • Editorial management and assignment aligned with relevant advertiser positions. • Organizing the layout of campaigns in entirety while managing journalist assignment, celebrity involvement, associations, as well as industry expert editorial contributions. • Consultative sales and account management for all sponsorship and advertising opportunities in each campaign. Presenting custom and relevant advertising opportunities to new and existing clients in various industries.