Houston, Texas, United States
👋 I'm Richard. So, I didn’t start in marketing. I started in customer support, gig work, DTC, and selling my own products. You know where retention isn’t a metric, it’s survival. Working with you contributes to marketing and client success professional with 10+ years driving 90-100% retention and 6+ years executing data-driven digital campaigns. I've managed $120K+ in annual ad spend with consistent 2.0-2.5x ROAS across Google Ads and Meta platforms. My background includes hands-on campaign execution (paid media, SEO, marketing automation) combined with strategic account management and client success. What I bring at minimum. Paid media planning, execution, and optimization (Google Ads, Meta, Microsoft Advertising) • Conversion tracking implementation (GTM, Facebook Pixel, GA4) • Marketing automation and CRM integration (HubSpot, ActiveCampaign, Zapier) • SEO strategy and local search optimization • 90-100% client retention through consultative relationship managementBackground. 6 years as Digital Marketing & Client Success Manager at Confident Fit • 4 years as Senior B2B Retention Specialist at AT&T (ranked top 3% nationally) • 7 years as Senior Customer Service Lead at VerizonCurrently seeking a full-time role where I can bring marketing execution expertise, automation knowledge, and a retention-focused mindset to a growth-oriented team. Education: B.S. Business Administration (Marketing), University of Phoenix (expected and on track Summer 2026)Certifications. University of Maryland Product Management & Digital Marketing, Google Digital Marketing & E-commerce, HubSpot Inbound Marketing, SEMrush PPC. Let's connect if you're hiring for digital marketing, paid media, or client success roles.
Digital Marketing Impact • Managed $120K+ yearly ad spend across Google Ads & Meta with consistent 2.0–2.5x ROAS. • Ran structured optimization & A/B testing on 50+ ad variations, improving budget efficiency 15%. • Built tracking infrastructure (GTM, Meta Pixel) and automated workflows (HubSpot, ActiveCampaign, Zapier) reducing manual tasks 40%. • Increased organic visibility 40%+ through SEO audits, on-page fixes, and local search strategy. • Optimized 30+ Google Business Profiles, generating 1,000+ qualified leads in 3 months for local clients. • Built CRO-focused funnels in ClickFunnels/SamCart improving checkout conversions 20%+. • Key wins: eCommerce ROAS 1.2x → 2.5x, restaurant revenue +15%, service business 85% client recovery in 4 months. Client Success & Business Development • 60% YoY increase in new client acquisition through social media funnels & targeted outreach. • Conduct 30+ discovery calls/month with 70% conversion rate using value-based selling. • Maintain 90%+ retention through proactive relationship management and structured check-ins. • Delivered 200+ hours of high-impact client sessions with 4.8/5 satisfaction. • Built a community of 100+ members with weekly content, automations, and Beehiiv newsletter (32% open rate). • Implemented progress-tracking systems improving client goal achievement 25% and engagement 95%.
Increased account retention by 15% and service adoption by 20% through consultative relationship management across phone, email, chat, and in-person channels. ● Ranked in the top 10% nationally for performance metrics: low disconnect rates, high NPS scores, positive customer satisfaction, and minimal churn. ●Managed SMB/enterprise account portfolio delivering multi-product solutions (mobile, high-speed internet, business services, TV, home phone) as primary contact for service delivery and strategic growth. ●Identified and closed $50K+ in annual upsell opportunities by proactively recommending service upgrades and new lines of business for existing accounts.Increased account retention by 15% and service adoption by 20% through consultative relationship management across phone, email, chat, and in-person channels. ● Ranked top 3% nationally for performance metrics: low disconnect rates, high NPS scores, positive customer satisfaction, and minimal churn. ● Managed SMB/enterprise account portfolio delivering multi-product solutions (mobile, high-speed internet, business services, TV, home phone) as primary contact for service delivery, technical escalations, and strategic growth. ●Identified and closed $50K+ in annual upsell opportunities by proactively recommending service upgrades and launching new lines of business for existing accounts.
* Delivered exceptional customer service for mobile and data products, resolving 45+ issues daily with a focus on first-call resolution and cross selling upselling. * Improved customer satisfaction scores (NPS 9.8) by adapting to evolving product offerings, system changes, and constructive feedback. * Supported small business and corporate accounts, consistently exceeding performance metrics and KPIs. * Led a team of 15 peers, managing escalations, handling complex troubleshooting, and mentoring new hires. * Acted as supervisor backup, facilitating team chats, subject matter expert, and Point of contact in absence of supervisor, ensuring smooth daily operations.