Greater Melbourne Area
A data-led, performance driven, Senior Digital Marketer, I come with over 10 years of experience in full-funnel digital strategy, implementation, execution, & leadership. Currently leading a team across performance marketing, campaign, and marketing insights.
Partnered with the founders as Fractional CMO to lead go-to-market strategy and build Carbee’s marketing engine from the ground up. Owned strategy across acquisition, brand, content, and partnerships, while working closely with the executive team on growth planning, positioning, and launch execution. Led external partners and advised at board level on budgets, channel mix, and performance. Focused on validating channels, scaling efficient user acquisition, and establishing a strong brand foundation for long-term growth.
As Managing Director of Aspect Digital, I lead a high-performance marketing consultancy specialising in growth strategy, performance media, and digital transformation for mid-to-large brands across Australia. I oversee a portfolio of clients spanning automotive, marketplace, finance, and retail sectors — delivering measurable results through data-driven strategy, creative excellence, and full-funnel execution. - Provide strategic marketing leadership and consulting to executive teams and founders, driving growth across acquisition, retention, and brand performance. - Lead multi-channel paid media strategies (Google Ads, Meta, TikTok, Criteo, LinkedIn) managing over $20M+ in ad spend across local and international markets. - Oversee end-to-end campaign strategy — from market analysis, creative direction, and media buying, through to funnel optimisation, automation, and analytics. - Build and mentor cross-functional teams including performance marketers, designers, and automation specialists. - Develop and implement digital transformation frameworks for clients, integrating CRM, tracking, and reporting infrastructure (GA4, Adjust, HubSpot, Looker Studio, etc.). - Partner with CEOs and boards to deliver growth roadmaps, revenue modelling, and executive-level marketing insights.
Partnered with the CEO and board as Fractional CMO, leading the marketing function and advising at an executive level on growth strategy, budget, and performance. Led and mentored the internal marketing team, rebuilt the lead generation and channel strategy, and introduced stronger performance, attribution, and optimisation frameworks. Results: +21% increase in lead volume 54%+ reduction in cost per lead Focused on building a scalable, commercially driven marketing engine that delivered sustainable growth.
- Production of national TVCs - Production of local and national Press Ads - Production of weekly eDMs - Website management using CMS systems - SEM and SEO analysis, execution, and reporting - Management and analysis of social media platforms - Liaising with media companies on digital advertising opportunities - Google Analytics and data analysis - Production and management of digital campaigns involving well known brands - Content creation and scheduling, ensuring this aligns with the overall marketing strategy - Developing and forming digital marketing strategies - Monthly reporting