Carmel, California, United States
I’m an award-winning Marketing and Advertising Director with a passion for building brands through storytelling and delivering content that truly engages. My work focuses on creating campaigns that not only capture attention but also drive lead generation and fuel revenue growth. I’ve had the privilege of leading B2B and B2C initiatives for some of the world’s top global brands across industries including consumer electronics, hi-tech, financial services, food, alcohol, medical devices, pharma, retail, beauty, and luxury. What sets me apart is the ability to combine strategy with bold creative execution — ensuring that every campaign resonates with consumers while delivering measurable business results. As a collaborative leader, I thrive on mentoring teams, sparking innovation, and bringing out the best in people to achieve big goals together.
At InMobi, I lead the intersection of brand and go-to-market strategy across North America and EMEA; blending creative storytelling with data-driven execution to build brand equity and accelerate revenue growth. My role bridges global brand positioning with regional GTM activation, partnering with sales, product, and marketing teams to deliver campaigns that resonate with customers, partners, and employees while driving measurable adoption and pipeline impact. Highlights: - Launched the global Driving Real Connections campaign, lifting awareness, affinity, and consideration in key markets. - Designed and executed integrated go-to-market campaigns in NA and EMEA, driving engagement with advertisers and publishers through digital, experiential, and content-led channels. - Directed a full corporate rebrand, refining value proposition, narrative strategy, and brand architecture to strengthen market positioning. - Created and scaled InMobi University, an education platform with 8,000+ enrollments, boosting customer adoption and enhancing InMobi’s employer brand. - Advanced employer branding initiatives, aligning leadership and employees around a unified vision to attract top talent and foster internal pride.
Proud to have led the launch our latest global brand campaign - Driving Real Connections.
Elected to AAF's Board of Directors. Established in 1905, the American Advertising Federation (AAF), acts as the "Unifying Voice for Advertising." Its membership is comprised of more than 50 corporate members made up of the nation's leading advertisers, agencies, and media companies; a national network of 150+ local clubs representing 40,000 advertising professionals; and more than 140 college chapters with 4,000 student members.
Brand Experience: Juniper Networks, Proofpoint, Gigamon, Zimperium, East Bay Community Foundation Highlights: - Grew B2B practice and Account lead for multiple clients providing; creative brand campaign development, full funnel lead-generation strategy, website design and development, and digital campaign strategy and execution - Developed and launched a new corporate vision for Juniper Networks. Gained alignment across the organization, new brand look and feel and corporate messaging - Website redesigns; managing internal team, partner agencies, and client stakeholders - Created a new branding campaign for Gigamon to drive market differentiation and new positioning. Digital lead-generation tactics and strategy
Brand Experience: PayPal - Small and Medium Business, Partner Marketing Genentech - Brands include Access Solutions, Tamiflu, Lucentis, and Global Clinical Studies Highlights: -PayPal Debit Mastercard marketing initiatives - lead generation, customer communication, web redesign -Developed an integrated, global clinical trials campaign for multiple targets and interactive tools to enhance doctor / patient dialogue and met recruitment goals -Website redesign for highly trafficked Genentech domain targeting doctors and patients; included UX research, design, and interactive tool creation - Agency partner collaboration, as well client management of multiple departments
Brand Experience: Kaiser Permanente, Ghirardelli Chocolate, TIBCO Software, Lanai Collection, Marco Bicego Highlights: - Digital strategy, design and e-commerce website development for Ghirardelli - Brand research and new positioning for TIBCO Spotfire to drive market differentiation - Web development for Kaiser Permanente's Individual and Family plan business as part of new ACA legislation - Luxury Brand e-commerce strategy and positioning