Manchester Area, United Kingdom
Dedicated, results-driven Marketing Operations professional with a proven track record in optimising B2B marketing strategies and enhancing operational efficiency. Leveraging a robust skill set honed across over 10+ years of experience in the industry, I specialise in orchestrating comprehensive end-to-end campaigns while harnessing the power of marketing automation to drive impactful results. My expertise lies in seamlessly integrating technology and data to streamline processes, maximise ROI, and amplify lead generation efforts. I thrive in fast-paced environments, adeptly balancing multiple projects and priorities while ensuring alignment with organisational objectives and KPIs. I am passionate about leveraging cutting-edge technologies and industry best practices to drive continuous improvement and exceed business goals.
Promoted to Senior Marketing Operations Manager, taking on a more strategic role within the team, with direct ownership of the entire Martech stack, supporting processes and enablement. Key Responsibilities/Results: - Managed a strategic overhaul of our entire lead lifecycle to facilitate a new product-led growth velocity sales motion, working cross-functionally with Marketing, Sales, Product and Engineering to define new lead statuses, automations, and nurture flows. - Evaluated and implemented 6Sense to allow the business to scale ABM initiatives, with more precise targeting and personalisation by buyer journey stages. - Led a thorough Marketo database audit of over 600k records to ensure continued data quality, hygiene, compliance, and optimised segmentation. - Implemented a new inbound Marketing Operations request process using Asana, to effectively manage team workload and prioritisation of tasks.
Transitioned from marketing generalist into a more specialised role in leading all things operations, technology and process. Key Responsibilities/Results: - Oversaw the migration of marketing automation platforms from Hubspot to Marketo (2019) and a major overhaul of our lead lifecycle model (stages, attribution, scoring, nurture). - Managed integration of martech platforms with marketing automation platform and CRM, working closely alongside Sales Operations. - Implemented best practice campaign standards and new templates for use across the marketing team. This allowed us to more effectively and efficiently build end-to-end campaigns including landing pages, forms, emails, lists etc. - Spearheaded an internal compliance project to ensure the business was prepared for GDPR and its impact on key marketing initiatives. - Established KPIs and built reports and dashboards for key stakeholders in marketing and wider leadership teams.
In the early growth stage of the company, I wore many hats, developing a wide array of skills including; managing marketing automation platforms (Hubspot), organising and executing global tradeshows and regional roadshow events, producing targeted whitepapers and blog content, managing social media channels.
Working as part of a team on the production of a large-scale television programme across numerous locations. Various duties including registration, data logging, communications, queue management and assisting the production crew.