New York City Metropolitan Area
I have many years of experience in Marketing and Advertising operations and procurement for both advertising agencies and clients in professional and consumer marketing and in Pharmaceutical Medical Affairs. My Medical Affairs experience covers all aspects of medical meetings, as well as publication planning and Advertising Committee pre-planning for FDA presentations. I have worked extensively with client brand teams and their agencies in brand planning, scope of work development and account and brand management. I have major experience in all phases of marketing and advertising operations and procurement for both clients and agencies. I have many years of experience in managing new business pitches for agencies and companies. I offer training programs for agency and client relationship management as well as hands on expertise in project development and management. I can be reached at 201-446-1168.
During the past 7 years, as Director of Rich Sherwood Consulting, I have been working on projects covering Marketing and Advertising Operations Consulting, Procurement and Medical Operations. I have worked with a Global Communications Company, a major Pharma Company and many large and small agencies. I have worked on projects covering both US and Global operations, as well as major brand and product launches. I have the ability to work on multiple projects at the same time strong results.
Managed agency relationships, Medical Affairs and Medical Education, Managed Markets and Corporate Affairs.
Managed Advertising Operations, Advertising Production, meeting planning and logistics and various advertising and marketing operations support teams for agency relationship management.
Managed a team producing advertising and promotional projects and collateral materials. Managed Medical Education projects for internal brand teams and the Northeast Business Unit.
Managed a purchasing and production team producing promotional and collateral materials for the magazines and corporate,
Managed a team that included Creative and Production Services, Traffic, Studio Operations and Print and Premium production.