Richard Sajonia

Brand Development | Sales & Operations Management | Digital Marketing Specialist | Social Media Manager |

Cagayan De Oro City, Northern Mindanao, Philippines

About

With over 3 years of experience, my role as a Sales Specialist at Toyota Central Motors and Hyundai Motors Philippines which focuses on managing client queries, preparing quotations, handling logistics, and reaching sales quotas. My contributions emphasize optimizing showroom sales and leveraging marketing strategy to enhance performance. Proficient in marketing and data management, I have also supported product marketing and showroom display management to drive customer engagement and brand visibility. My commitment to fostering strong client relationships and delivering impactful results aligns with organizational goals for growth and customer satisfaction.

Experience

  • Sales Specialist at Hyundai Motor Company
    Sep 2014 - Present · 11 yrs 10 mos

    Sales staff, Managing client queries, Sending Quotations. Logistics, Reaching Sales quotas, Benchmarking, Selling new stocks at the showroom.

  • Life Insurance Specialist at Beneficial Life Insurance Philippines
    Feb 2013 - Present · 13 yrs 5 mos

    Client Acquisition & Sales Performance– Prospected and converted leads through consultative selling and needs-based analysis, consistently achieving 100%–120% of monthly sales quota and maintaining a lead-to-close conversion rate of 30%+ within a structured pipeline management system. Policy Retention & Portfolio Growth – Conducted regular policy reviews and applied customer retention strategies across a portfolio of 50+ active clients, reducing policy lapse rates by 15% and increasing average Customer Lifetime Value (CLV) through upselling and cross-selling of riders and supplemental coverage. Digital Outreach & CRM-Driven Follow-Through – Executed Omni channel prospecting via social media, email campaigns, and virtual client meetings, logging all touch points in a CRM platform to maintain a 95% follow-up completion rate and reduce response time to client inquiries by 40%.

  • Sales Specialist at Toyota Central Motors
    Feb 2016 - Aug 2016 · 7 mos

    Assisted customers in selecting vehicles based on needs and budget ‎- Demonstrated product features and explained financing options ‎- Built strong customer relationships to drive repeat business and referrals ‎- Consistently supported sales targets and team performance

  • Associate at Toyota Motor Corporation
    Feb 2016 - Aug 2016 · 7 mos

    • Served as a Customer Relations Officer, enhancing client satisfaction through effective communication and support. • Developed and implemented pricing statements and quotations to streamline sales processes. • Managed showroom displays and product marketing initiatives to boost brand visibility and engagement.

  • Car Salesperson at Toyota Motors Company Philippines
    Feb 2016 - Aug 2016 · 7 mos

    Developed and executed integrated marketing strategies and GTM campaigns aligned with dealership revenue targets and OKRs, driving measurable improvements in showroom foot traffic. Executed consultative selling techniques to match vehicles to customer needs and budget, contributing to a healthy B2C sales pipeline through effective lead qualification. Benchmarked competitor market positioning and sourced qualified leads using prospecting frameworks, supporting a high performing, results-driven sales team. Monitored brand consistency across all omnichannel marketing touchpoints — physical showroom, digital ads, and promotional collateral- to ensure cohesive brand messaging.