Guildford, England, United Kingdom
Director of MSP Marketing, International at Barracuda MSP | Channel Marketing Team Builder | Empowering MSPs with Scalable Cybersecurity | MSP Success in Cybersecurity
• Spearheading the development and execution of Expereo's Channel Marketing strategy across EMEA and the US. • Enabling Channel and Agent teams in EMEA and US to effectively recruit new partners, driving revenue growth. • Collaborating with cross-functional teams to enhance marketing initiatives tailored for diverse markets.
Responsible for all aspects of marketing for the new MSP division of Barracuda in EMEA.
Planning and executing customer acquisition, engagement and retention campaigns. Developing and growing revenue from existing partners as well as recruiting and successfully activating new partners. Defining and owning regional lead generation activity, measuring all marketing activity with defined metrics to specified targets.
Negotiating and setting up new suppliers Business Development related activities CRM system implementation Developing marketing collateral