Richard Melton-Baxter

Marketing Manager @ Silverstone Museum

Banbury, England, United Kingdom

About

Highly experienced retail professional with over 10 years proven track record in two of the UK's biggest retailers. Experience in both Food and Non-Food sectors through positions in; Brand, Comms, Insight, Strategy & Commercial Management. Most recent achievements include: - Co-author of Sainsbury's new Non-Food strategy outlined to the city on 12th November 2014 - Creation of Sainsbury's new Non-Food customer segmentation Passionate and enthusiastic, I love leading business change and setting strategic direction. Making new the norm to my stakeholders is my personal Kpi. Creating strategy is just one step in the journey, landing and embedding it is the most critical! Leading people is a fantastic part of my day job and nothing brings as much satisfaction as coaching and developing people to bigger and exciting opportunities. My 5 main strengths are Achiever, Activator, Ideation, Strategic and Restorative as identified by Gallup

Experience

  • Marketing Manager at Silverstone Museum
    Apr 2026 - May 2026 · 2 mos

    Marketing Team Leader

  • Lindt & Sprungli UK (Full-time · 3 yrs 7 mos)
    • Category Controller
      Sep 2022 - Mar 2026 · 3 yrs 7 mos

    • Head of Category (Cover)
      Jan 2024 - Jun 2024 · 6 mos

      Sabbatical Cover of Head Of Category Role Jan - July 2024

  • Head of Category at BIC
    Oct 2021 - Sep 2022 · 1 yr

  • Category Development Lead at Mondelēz International
    Jan 2018 - Oct 2021 · 3 yrs 10 mos

  • Sainsbury's (5 yrs 7 mos)
    • Head of Category Planning - Beers, Wines & Spirits
      Jul 2016 - Dec 2017 · 1 yr 6 mos

    • Head of Category Planning - Household & Pet
      Jul 2015 - Jul 2016 · 1 yr 1 mo

    • Strategy/Commercial Lead - Clothing & General Merchandise
      Jul 2014 - Jul 2015 · 1 yr 1 mo