Wolfsburg, Lower Saxony, Germany
I build products, organizations, and brands. Currently, I am focused on building JENARD – a consumer brand creating thoughtfully designed, high-quality products for families. From concept to market, I am driving product development, brand building, and go-to-market execution. Before that, I spent several years in senior leadership roles at the Volkswagen Group, most recently as Head of Digital Solutions. I led digital product ecosystems across eMobility, logistics, and connected services – from idea to scalable implementation. My background combines: Building and scaling digital products and platforms Leading agile organizations (SAFe) in complex environments Strong execution from concept to market International leadership experience (incl. China) What drives me: Turning ideas into real products that customers actually use and value. While my main focus is JENARD, I remain open to selected opportunities where I can create significant impact – particularly in digital products, platforms, and consumer-facing ecosystems.
Building JENARD, a consumer brand focused on thoughtfully designed, high-quality products for families. Responsible for the full end-to-end process – from product ideation and development to sourcing, brand building, and go-to-market execution. Key focus areas: Building and positioning a consumer brand Product strategy and development with strong user-centric design Establishing supply chains and production structures Go-to-market and sales (incl. e-commerce) Scaling products and distribution channels The goal is to build a sustainable brand with a clear positioning, combining functionality, design, and long-term value.
Led the digitalization of the global inbound logistics network of the Volkswagen Group. Responsible for building and scaling the digital backbone of material logistics – including platforms, applications, and data solutions across a highly complex international ecosystem. Scope included: Digitalization of transport, container, and dispatch management across the group Development of cross-functional platforms (e.g. WebSCM, WebTMS) connecting suppliers, carriers, and plants Establishment of data and analytics capabilities (Logistics Data Lake, reporting, AI use cases) Definition of architecture and system landscape for logistics IT solutions Leading multiple product teams and agile organizations (SAFe) across different domains Additionally: Initiated and drove the digital transformation of the organization towards a product-oriented setup Introduced and scaled SAFe as the operating model for cross-functional collaboration Acted as Business Owner, ensuring alignment between business strategy, product development, and delivery Operating within a global network of: 7,000+ suppliers 400+ logistics partners 125+ production sites 200+ applications and systems Focus on creating transparency, scalability, and data-driven decision-making across the entire supply chain.
Led the Experience Design Hub, driving initiatives at the intersection of digital and cultural transformation within the Volkswagen Group. Built and scaled cross-functional capabilities across ideation, communication, education, and collaboration to enable innovation, knowledge sharing, and organizational alignment. Delivered formats and programs that supported the adoption of digital practices and strengthened collaboration across Group IT and business units.
Led the development of digital charging services and customer-facing ecosystems within the Volkswagen Group. Responsible for building end-to-end eMobility services (e.g. We Charge), integrating vehicle, app, web, and charging infrastructure into a seamless customer experience. Scope included: Development of a pan-European charging ecosystem (access, payment, contracts) Integration of multiple customer touchpoints (in-car, app, web, dealer) Building digital services across the full customer journey (search, navigation, charging, payment, invoicing) Collaboration with external partners (charging networks, MSPs, platform providers) Leading agile product organizations (SAFe) from concept to go-live and operations Focus on creating scalable, user-centric digital services to enable mass adoption of electric mobility.
Leitung agiler Teams nach SAFe für digitale Ladelösungen für das Volkswagen PKW Ökosystem (WeCharge). Volkswagen PKW Business Owner "Kundenerlebnis Laden im digitalen Ökosystem" Stakeholder Management & Produktbegleitung, "von der Idee bis zum GoLive und Betrieb". Verantwortung für das Produktportfolio Laden Zuhause und Unterwegs für die Kunden relevante Touchpoints Web, App und InCar Applikationen.
Volkswagen Retrofit Lösung über einen Dongle/DataPlug "Volkswagen Connect / We Connect Go" Leitung agile Teams nach SAFe für Connected Car Funktionen. Leitung Ablauforganisation Volkswagen Connect: Von der Ideenfindung, über die Entwicklung, zum Vertrieb & Vermarktung bis hin zu After Sales / Kundenbetreuung.
Volkswagen Retrofit Lösung über einen Dongle/DataPlug "Volkswagen Connect / We Connect Go" Product Owner nach SAFe für Connected Car Funktionen.