Greater Madrid Metropolitan Area
A results-driven Business Development Leader with a proven track record in international account management and strategic market expansion within the professional imaging and printing industry. My unique background, rooted in finance and management consulting, provides me with an exceptional analytical lens to identify opportunities, solve complex problems, and drive profitability. As a former General Manager for a +20 employee company, I cultivated a holistic understanding of business operations, gaining deep insights into the interplay between Sales, Marketing, Finance, and Logistics. This experience has been instrumental in my ability to lead and motivate multi-cultural teams across diverse markets, ensuring seamless execution and shared success. Areas of Expertise: - New Business Development & Market Penetration - Strategic Account & Relationship Management - Financial Analysis & P&L Management - International Team Leadership & Motivation - Cross-Functional Operations (Sales, Marketing, Finance, Logistics) - Professional Imaging Solutions (Printers, Copiers, MPS) - Complex Problem-Solving & Negotiation Fluent in English, native in Spanish and Portuguese, I am adept at building bridges and fostering strong business relationships in international environments. I am always open to discussing new challenges and opportunities.
Established Critical Imaging, SL to provide businesses with tailored, high-performance imaging solutions. My role focuses on driving the company's strategic vision, building client relationships, and ensuring the delivery of cutting-edge technology and services in the document management sector. Specializing in: • Professional Imaging Hardware: Supplying and servicing a wide range of printers, copiers, and wide-format plotters from industry-leading brands. • Managed Print Services (MPS): Designing and implementing strategies to streamline print environments, control costs, and increase security and efficiency. • Flexible Rental & Leasing: Offering customized equipment rental and leasing agreements to provide clients with financial flexibility and access to the latest technology.
Provided executive leadership, driving commercial growth and operational excellence across Iberian and European markets. I held full P&L responsibility and guided a cross-functional team of over 20 employees to achieve strategic objectives. Key Achievements & Responsibilities: • Brand Innovation & Launch: Conceptualized, developed, and launched a proprietary brand of cartridge recycling components from the ground up. • Successfully brought a portfolio of over 1000 new products to market, compatible with major brands like HP, Brother, Canon, Samsung, Xerox, Konica, Ricoh, Lexmark. • Commercial & Sales Leadership: Directed the sales strategy and execution for Iberia and Europe. • Forged and managed key strategic partnerships to expand market penetration and drive business growth. • Team Leadership & Operations: Recruited, mentored, and motivated a high-performing team of 20+ employees. • Provided direct oversight for all core business functions, including Sales, Finance, Marketing, Procurement, and Logistics. • Financial & Budgetary Control: Held full responsibility for the annual budget and P&L, ensuring the achievement of key financial targets and business profitability.
As a key figure at Sandeman Spain, I led a comprehensive overhaul of the company's financial procedures. This initiative involved re-engineering legacy workflows and implementing new, streamlined processes to drive efficiency. A primary focus was the establishment of a robust framework for financial controls, significantly enhancing accountability and reporting accuracy across the organization.
Managed and executed key financial and management projects for a portfolio of multinational corporations, delivering expert analysis and solutions to drive strategic decision-making and ensure financial integrity. Key Project Areas & Contributions: • Financial Analysis & Decision Support: Provided in-depth financial analysis and reporting to senior management, translating complex data into actionable insights for strategic planning and critical business decisions. • Transfer Pricing & Cost Management: Developed and analyzed transfer pricing models and managed cost center structures to ensure regulatory compliance and optimize profitability. • Audit & Internal Controls: Conducted comprehensive financial audits, identifying areas for process improvement and ensuring the integrity and accuracy of financial systems. • Client Portfolio: Successfully delivered projects for industry leaders such as Motorola, IBM, Portugal Telecom, Kellogg’s, and Dupont.