Bengaluru, Karnataka, India
Knowledge in Market & Brand Research, SEM, SEA, SMO, Content, Analytics, Insights, Influencer Collaboration, Partnerships, Loyalty Program and Team Building & Management.
· Lead multi-channel campaigns across global sporting properties including FIFA, ICC, and the Super Bowl, translating consumer insights into measurable commercial growth across OTT, OOH, Digital & Influencer · Drive integrated campaign planning and performance reviews, linking media investments to drive consideration · Spearheaded customer journey mapping across digital and partner ecosystems to unlock growth opportunities · Lead executive marketing forums with CXO leadership, presenting growth opportunities, campaign performance, investment priorities, and strategic recommendations. · Leading as PPM for 150+ Head Count to drive Employee Value Proposition & Careers Branding · Collaborating with Talent Acquisition to strategize Campus Recruitment & Candidate Acquisition · Owned product strategy, launch, and scale-up of a proprietary Digital Ads ROI and Merchandising POSM platform delivering ~$1.3M annualized value. · 360° brand positioning and GTM studies for innovation launches across multiple markets, shaping messaging, targeting audience, and activation priorities for Commercial Roadmap and Premiumization · Lead cross-industry benchmarking studies across global organizations to identify growth opportunities, operating model enhancements, and strategic best practices. · Collaborated with global UX/CX teams across Africa, Canada, and the USA to enhance digital consumer experience aligned with premium brand positioning & engagement. · Identified unmet customer needs through competitive intelligence and consumer insights, shaping portfolio priorities, market expansion, and commercial investment decisions. · Drove automation of social sentiment intelligence, enabling real-time consumer feedback integration into overall brand strategy and creative optimization to uplift Brand Awareness
· Synthesized consumer, category, and competitive intelligence to identify growth opportunities and influence portfolio strategy, innovation roadmaps, and premiumization decisions · Identified opportunities through category and competitive benchmarking, influencing innovation and portfolio strategy for expansion brands/ variants · Delivered ~20% YoY organic traffic growth through insight-led SEO and content optimization · Led consumer decision-tree mapping and food pairing initiatives, driving enhanced shopper engagement. · Partnered with cross-functional leadership to embed consumer-first thinking into annual planning and brand performance reviews. · Partner with Employer Branding Team to plan employee social advocacy content
· Led a high-performing team of 10 SMEs, driving creative governance across campaigns and ensuring consistency in brand identity, messaging, and customer experience with budget management · Led brand positioning and optimization initiatives across digital platforms, leveraging Google Analytics and market insights to improve campaign effectiveness. · Designed and executed integrated demand generation campaigns across digital and partner ecosystems, driving customer acquisition and engagement. · Managed recruitment, onboarding, and development of capability to build a high-performing marketing team
· Led digital brand strategy and cultural positioning across multi-brand premium and lifestyle portfolio including ibis, ibis Styles, Novotel, Mercure, Grand Mercure, Pullman, and Sofitel, adapting global brand narratives to India’s urban consumer landscape. · Partnered with APAC (Singapore), IMEA (Dubai), and Paris HQ to localize global campaigns, ensuring cultural relevance, across print, TV, digital and partner · Spearheaded music-led (ibisMUSIC) and lifestyle-driven brand associations, integrating digital and on-ground experiences with effective Agency Leadership · Led Accor Live Limitless (ALL) brand portfolio mandate across the region through Adobe Campaign and ABE planning and execution · Annual Planning Calendars (AOP ~1.5Cr) aligned to business KPIs including web-direct growth +20% YoY, engagement lift, & loyalty program expansion. · Led influencer and aggregator partnerships to strengthen brand advocacy and social-first storytelling across lifestyle communities. · Drove content strategy across channels, ensuring cohesive brand voice across websites, OTA platforms, and social ecosystems. · Directed creative development including mood boards, video shoots, and photography to maintain premium visual identity across with Vendors · Leveraged platforms (IBM Cognos, Tableau, Google Analytics) and social listening tools (Sprinklr) for creative optimization and segmentation strategies.
· Partnered with Corporate Leadership to develop brand launch strategies, market assessments, and digital growth playbooks · Creative conceptualization, Copywriting, Execution & Optimization across platforms along with National Agency Management for Annual Investment Prioritization · Identification, planning and execution for on ground events like GITB and Industry Gatherings · Content Management analysis (Website, Collaterals and Social Media) with storyboarding and mood board creation · Building & strengthening strategic alliances with influencers and aggregators · Customer Relationship Marketing; ORM – RepUp, Email Marketing, Push Notifications
· Creating awareness amongst Influencers; Government organizations, project management consultants and end consumers; facilitating Factory Visits, Sampling Presentations and Product Mapping with Designing Framework
· Planning and execution of national brand building events: 1st Indian Tour of the World Architecture Festival’15, campaigns, and loyalty program along with Trade and BTL activations with effective agency/ vendor coordination