India
Hi, meet my Lifecycle framework: FAR Funnel for Acquisition till Retention. Here's the deal 📌 Whether it's PLG or Sales-led initiatives, every motion needs the right balance of communications and funnel optimization. I handle all things campaigns, pipeline gen., strategy, content, and AI workflows to make things work at scale. % KPIs I love to track as a full-funnel marketer: Email open rates, click rates, reply rates, positive reply rates, MQLs, SQLs, meeting booked rate, deal creation rate, deal lost rate, win rate, upsell rate, churn rate. Where Lifecycle fits best? Companies between $10M to $500M in ARR or higher! Daily work tool stack: Salesforce, HubSpot, Outreach, Smartlead, Iterable, Factors.AI, Dripify, Instantly, SendGrid, Keap CRM, Pipedrive, Notion, Slack, ClickUp, Canva. AI tool stack: Claude Co-work, ChatGPT, Napkin AI, and still discovering a new AI tool every day.... PS. You (almost) know you need something like a lifecycle marketer, but not sure where to start? Let's connect!
Bringing the Programmatic Pipeline Generation program to speed with segmented, verticalized, and product-signal-based campaigns. Goal? Activate leads > Drive pipeline > Optimize the funnel for the bottom line $. In just a few weeks, I might've drafted hundreds of email copies, A/B tested more than I did in 10 years, and built AI Agents like it's child's play :D I keep iterating to learn fast and unlearn faster (and here's a secret 🤫: I found out that Relevance wins over Personalization 🥇 and Offer/Value wins over vague promises. What do you think?) End note: ClickUp makes work fun. I help the funnel run.
Email is dead 💀 - convince me? At Sprinto, I plan and run campaigns for people like CISOs, GRC Heads, VPs of Security, Founders, and IT Heads 💼 Reason? Compliance has transitioned from manual audits to an autonomous function, and the world needs to know about it. From webinar audience gen. to funnel velocity through automated sequences to a closed rooftop dinner meetup invites, I do it all. When I'm not sending campaigns, I play part-MarkOps QAing other teams' campaigns to preserve email-sending guardrails and workflow set ups. Compliance is a serious business, but does it have to sound like it all the time? Not really!
🎮 G.A.M.E.S - Growth. Alignment. Monetization. Engagement. Scalability. In the 0 to 1 journey of UndrAds, I'm wearing multiple 🧢 hats to meet all of the above. Leading a capable team that handles Content, Website, Design, and Social. In my IC part of the role, I orchestrate strategies to ensure the humans of UndrAds show up at the most relevant AdTech Events, and the industry hears about it. I've been in AdTech since 2019 and the DNA of an adtech marketer never fades. Meaning, I can never stop creating Thought Leadership Content and Sales Enablement assets that directly impact the pipeline. Be it Vietnam 🇻🇳, Turkey 🇹🇷, SEA or APAC, the app and gaming market is at its peak growth. My bit is to get UndrAds its fair share of brand visibility and market recognition. Bad Ads is basically bad Marketing - we make both work just fine!
Harmonising with a team of 6 to orchestrate new initiatives, scale existing channels, and adapt an AI-first approach to build a sustainable inbound engine. Motto: Learn. Unlearn. Upskill.