Zurich, Switzerland
Results-driven marketing and business leader with 20 years experience in strategic planning, product innovation, and customer engagement across B2B and B2B2C industries. Skilled in driving impactful marketing strategies, leading cross-functional teams, and fostering a culture of continuous improvement. Recognized for delivering sustained growth through customer-centric initiatives, digital transformation, and operational excellence. Career highlights include leading marketing programs that generated $80M in incremental sales, spearheading digital marketing transformations across EMEAI, and driving circular economy solutions like the RENUVA™ Mattress Recycling Program. With a strong technical foundation in polyurethane innovation and Six Sigma Black Belt certification, I excel at bridging technical expertise with strategic business acumen to deliver measurable results. - Pinnacle Awards for Marketing Excellence (2018, 2020): Recognized within Dow Inc. for outstanding contributions to marketing strategy and execution. - ComfortScience™ Value Chain Engagement Program (2017 – Present): Developed a collaborative innovation platform focused on sleep solutions with brand owners. - RENUVA™ Mattress Recycling Program (2016 – Present): Led efforts to enable a circular economy through chemical recycling of end-of-life polyurethane foams.
Responsible for driving continuous improvement, operational efficiency, and strategic alignment across the organization. Working closely with cross-functional teams to identify opportunities for process optimization, implement best practices, and foster a culture of excellence. Delivering sustainable growth, enhancing productivity, and ensuring the organization achieves its strategic objectives. Key Responsibilities - Strategic Planning & Execution - Process Optimization & Continuous Improvement - Leadership & Team Development - Performance Monitoring & Reporting - Change Management
Responsible for driving development and execution of marketing strategies aligned to business objectives. Lead cross-functional teams to enhance brand positioning, identify market opportunities, and deliver marketing initiatives achieving sustained growth and customer engagement. Proven track record in strategic planning, market analysis, and team development. Key Responsibilities - Strategic Planning & Leadership - Market Research & Analysis - Brand Management & Positioning - Digital Marketing & Innovation - Team Development & Leadership - Performance Measurement & Reporting - Customer-Centric Engagement Highlights - Lead strategic and operational marketing for the $700M business across Europe, Middel East, Africa, and India. - Developed and executed marketing programs delivering $80M in incremental sales through value chain engagement, ingredient branding, and sales training. - Driving cross-area technology transfer and innovation pipeline management aligned with 5-year strategic plans. - Organized digital events for with 2,000+ external attendees. - Managed a team of five marketing managers across the Europe, Middle East, Africa, and India regions.
Responsible for innovation, product development, and technical advancements in polyurethane materials. Drove strategic R&D initiatives, and collaborating with cross-functional teams. Accountable for opportunity creation at large strategic accounts within Europe, Middle East, and Africa. Highlights - Achieved a 4x sales increase in a new segment by accelerating product development and leveraging adjacent market insights. - Supervised a lab team of eight technicians to optimize performance, throughput, and structured data capture.