Chêne-Bougeries, Geneva, Switzerland
Dynamic leader with 10+ years in Analytics, Customer Insights, CRM and Digital Marketing within the Luxury and FMCG sectors. Proven record in delivering innovative client-centric strategies to enhance customer experiences and drive business growth. Experienced in leading cross-functional teams and fostering collaboration across departments. Highly analytical, result-driven, and proficient in leveraging data to provide strategic recommendations with the ability to engage stakeholders in fast-paced environments.
Driving customer engagement for a new generation of luxury travelers. I lead CRM strategies across B2C and B2B channels, develop global newsletter campaigns and optimize customer journeys through data-driven segmentation, marketing automation and content planning. Focused on delivering personalized, seamless experiences that build loyalty and elevate our brand across digital touchpoints.
• Developed performance-driven activation strategies that boosted client acquisition and strengthened loyalty of existing clients, while securing key data acquisition for improved actionable insights. • Led transformation towards the Media regional hub, developing integrated Marketing campaigns across all touchpoints (CRM, Media, Clienteling and CRC). Significant improvements achieved in 2023 with higher reach, increased engagement and lower commercial pressure. • Built the Client Knowledge team to deliver actionable insights and identify growth opportunities at Regional and Market level: introduced new client segmentation as strategic tool to optimize investments across distinct client groups and personalize communication plans. • Managed the dedicated Marketing budget for agency-led activation campaigns across European Markets. Successfully led the RFP process and the onboarding of a new agency in 2023, resulting in enhanced campaign synergies and consistent budget optimizations. • Animated the European Client and Communication community to co-construct a virtuous circle of learnings and best practice sharing.
• Defined and led the Data and Analytics strategies and tactics across the Global Digital team, establishing data requirements and accessibility in function of business needs. • Optimized campaign activation strategies by implementing a data-driven approach, resulting in increased engagement and budget savings. • Successfully conducted the transitional exit process from Nestlé for all Digital Analytics tools, ensuring seamless continuity and achieving significant cost optimization.
• Developed and managed global measurement solutions to track Digital performance and drive excellence centrally and across the different Markets. • Implemented frameworks to assess the performance of the Nutrition Digital ecosystem at a zone level across consumer, influencer and media dimensions, providing benchmarks to Markets and identifying opportunities to optimize investments.
• Led the Analytics team in analyzing high volumes of data related to website performance, customer shopping behavior and Digital Marketing campaigns, delivering actionable insights and activation strategies in order to achieve commercial objectives. • Enhanced client engagement by executing a new segmentation and defining personalized communication strategies with the support of the Marketing and Buying teams. • Supported the “Store of the Future” team in developing tailored omnichannel experiences with dedicated testing plans and performance KPI frameworks.