France
Marketing and Communication Leader | 10 years experience in FMCG, Food & Beverage | EMEA Brand Growth, Innovation, Communication, People Management. Personal interest in Food, Luxury & Lifestyle, Watches and Sartorial Menswear. Former Global Product Manager in Lavazza and Brand & Category Manager for Gruppo Lactalis Italia. Currently Marketing Manager for Groupe Lactalis France, leading the Lactalis Italian cheeses portfolio in the French market, with a successful track record in turnaround marketing, brand storytelling, and media activation (including TV sponsorships such as Top Chef France). Marketer and innovator by nature, I always do my best to accomplish more than expected by facing new situations and challenges with enthusiasm and hard work. My genuine curiosity helps me find unconventional links, my passion for details suggests me undervalued elements, my education in management gives me the rationales to formulate decisions. I believe in leading through inspiration and good examples.
Leading the marketing strategy and execution for Galbani and Italian-branded products in the French modern trade (MMR) channel, with full ownership of all marketing levers. Reporting to the BU Marketing Director and BU General Manager. Team Leadership: Managing and mentoring a team of 3 Product Managers and 1 assistant to deliver strong business results, sales acceleration, and market share growth. Strategic Planning & Analysis: leading brand strategy development based on in-depth analysis of sell-in/sell-out performance (Circana), consumer panels (Kantar), and market trends (Mintel and ad-hoc studies). Brand Building: driving brand vision through positioning studies, brand health tracking, portfolio optimization, and post-campaign analysis. Integrated Communication: developping and executing 360° marketing plans including TV/TVOL, digital & social campaigns, media partnerships, loyalty programs, in-store promotions, and POS visibility. ➤ 2025 Notable project: Galbani official partner of Top Chef France (Season 16), with cross-media communication enhancing brand visibility and consumer engagement. Product Innovation: overseeing end-to-end innovation pipeline—from consumer insights and concept testing to product mix definition, launch, and post-launch performance tracking. ➤ 2025 highlight: successfully launched 5 new product innovations, reinforcing category leadership and brand relevance. Digital assets & CX Optimization: revamping digital brand assets and enhanced the customer journey to boost engagement and relevance. ➤ Led the full restyling of Galbani France website, improving UX and brand presence. ➤ Launched new digital loyalty platform, enhancing customer retention and engagement. Profitability Management & Budgeting: monitoring brand and portfolio profitability, including product P&L, media/promo ROI, and capital expenditure evaluation for new projects. Optimizing brand marketing budget in line with strategic and competitive priorities.
Led the mozzarella category, the 1st category in Gruppo Lactalis Italia BU Cheese by volume and value, on MMR Italian channel. Oversaw the strategic and operational marketing for category key brands (Galbani Santa Lucia, Vallelata, Invernizzi) and managed all marketing levers within a cross-functional dynamic environment: Team Leadership: coordinated the mozzarella marketing team, managing 1 Junior Brand Manager and 1 Assistant, reporting to the Marketing Manager. Category Management & Insights: market data analysis (sell-in/sell-out) and continuous category performance assessement in collaboration with Trade Marketing and Sales teams. Category Strategy & Communication: managed ATL and BTL campaigns (TV, digital, social media), loyalty programs, and in-store activations to strengthen brand equity and engagement. ➤ 2022 Highlight: project leader on multichannel and cross-category campaign for Galbani’s 140th anniversary, including a celebratory special pack, cashback program, POS activation and visibility, social media campaign and national TV campaign. Product Innovation & Renovation: drove the category product pipeline based on consumer insights, in partnership with Global Research and R&D teams. Budget Management: oversaw marketing expenses and ensured strategic allocation of resources aligned with brands and category business priorities.
Led the Crescenza and Spreadable Cheeses category, the 2nd category in Gruppo Lactalis Italia BU Cheese by volume and value, on MMR Italian channel. Oversaw the strategic and operational marketing for category key brands (Galbani Certosa, Vallelata, Invernizzi) and managed all marketing levers within a cross-functional dynamic environment. Team Leadership: coordinated the crescenza marketing team, managing 1 Junior Brand Manager and 1 Assistant, reporting to the Marketing Manager. ➤ 2020-2021 highlight: launch of new Stracchino Cremoso Vallelata (best product launch on Italian FMCG market of the year (source: Gfk) / +700 Tons in 12 months)
Global Product Manager with tasks of strategic product development and marketing. Responsible for Lavazza Premium blends on food Service channel. Quantitative and qualitative analysis: daily, weekly and monthly sales (Sell-In of global Food Service channel); Product development and management: responsible for direct coordination of technical platform and staff functions (R&D Food, R&D Pack, Trade Marketing, Graphic Chain, Coffee Buying, Purchasing, Planning and Industrial); Market trends, competitive scenario, blend development, pack development, industrialization, route-to-market. ➤ 2019 notable project: La Reserva de ¡Tierra! global pack design restyling. OOH brand communication and in-store activation, through direct collaboration with global trade marketing and visibility teams. Brand activation projects, from brief to planning and execution, on main professional events and professional media touchpoints (press, web, social and main global events). ➤ 2019 highlight: launch of global POS special activation ¡Tierra! Coffee Defenders. Evaluation and implementation of tactical/strategical partnerships and co-marketing initiatives. Coordination of local marketing teams, with special focus on Asia, UK, Germany and Australia. Marketing budget accounting: periodical check of marketing expenses and strategic reallocation of marketing resources.
Jr. Brand Manager Ferrarelle (former Assistant to the Brand Manager) with tasks of strategic and operative brand management. Quantitative and qualitative analysis: daily, weekly and monthly sales (Sell-In and Sell-Out; MMR and FS channel); Strategic and operative marketing projects management: briefing, planning, and managing ADV and brand communication tools; responsible of Ferrarelle web and social media campaigns; collaboration with trade marketing dpt. to support special OOH and POP initiatives. ➤ 2017 highlight: project Management of "Vinci Effervescente" Loyalty Program (up to 200.000 subscribers and 60.000 users rewarded in 12 months) Evaluation and implementation of partnerships, sponsorships and co-marketing actions. Product and pack development: packaging restyling and exploration of new product solutions. ➤ 2018 notable project: concept, development and launch of the new product range Ferrarelle Maxima. Marketing budget management: accounting and periodical check of marketing expenses Coordination of 2 marketing team assistants.
Brand Manager Assistant for Dior Eyewear team with co-responsabilities of data analysis, product development and trade marketing management. Quantitative data analysis: quantitative and qualitative analysis of ordered quantities and monthly sales; sales forecasting. New products and collection development: performance analysis of pevious collections, fashion trends reporting and competitors analysis, definition of future collections’ key elements and strategical market positioning of the brand. Trade marketing management: POP quantities forecasting; POS activation and management; selective POS clusterization; operational and strategical support to worldwide salesforce.
Student Ambassador for BNP Paribas with tasks of representation and promotion of the 4th “Ace Manager” business game edition (best ranked bachelor’s student of LUISS university of the 3rd edition)