Morbio Superiore, Ticino, Switzerland
• Manage and develop strategic relationships with key corporate partners, acting as the main point of contact for commercial and contractual matters, covering mass market, pharmaceutical and online sales clients • Conduct regular business reviews to assess client performance, identify needs, address issues and propose tailored solutions aligned with customer objectives • Identify and execute upselling and cross-selling opportunities to drive revenue growth and support annual sales targets • Collaborate with cross-functional teams including marketing, operations and customer support to ensure timely product delivery and high customer satisfaction • Monitor industry trends, market dynamics and competitor activities to identify new business opportunities and potential risks • Lead contract negotiations, pricing discussions and renewal processes with key clients • Research, qualify and onboard new potential customers, expanding the corporate partnership portfolio • Manage a network of approximately 20 distributors, with an annual turnover of around €1M • Act as commercial and business development reference for PrimaLab, managing corporate clients for both PrimaLab and Sentinel Diagnostics • Manage a portfolio of 10 key corporate clients, with a personal turnover of approximately €2.5M
• Developed and managed long-term relationships with key accounts and distributors, ensuring customer loyalty and retention, starting from an initial B2B turnover of approximately €150K • Achieved customer retention and sales growth targets across assigned territory, driving consistent double-digit business growth year over year • Planned, executed and monitored sales and marketing strategies in alignment with company objectives • Coordinated product delivery and commercial activities according to customer needs and contractual agreements • Identified bottlenecks in the sales process and implemented corrective actions to improve performance • Built and managed a robust sales pipeline to consistently meet and exceed revenue targets • Analyzed sales performance data to support strategic decision-making • Managed the acquisition and onboarding of 2 distributors within the assigned territory • Personally managed the B2B business, overseeing a network of more than 15 distributors across Italy and Italian-speaking Switzerland Branch Office Manager - B2C • Led and managed a local branch team of five employees, providing performance management, coaching and feedback • Conducted operational and commercial performance assessments, delivering improvement recommendations • Oversaw day-to-day business operations and supported the team in problem-solving and execution • Planned and scheduled workloads to meet sales priorities and operational targets • Analyzed local market conditions to identify current and prospective sales opportunities • Held full responsibility for achieving branch performance and revenue targets • Organized and led periodic branch meetings to review individual and team performance • Contributed to the creation of the Italian branch in 2023, following the incorporation of two distributors and consolidation of the B2B business • Supported the growth of the Italian subsidiary to a total turnover of approximately €4M across B2B and B2C channels
• Developed and maintained professional relationships with customers, distributors and key accounts • Supported customer retention and new business development initiatives • Launched proactive sales campaigns and followed up on new business leads • Managed marketing activities related to product launches and sales initiatives • Analyzed and interpreted sales data to identify trends, opportunities and performance gaps • Supported the Sales Manager in achieving a 20% growth in total business over a 12-month period • Acquired new key customers and strengthened distributor loyalty across the assigned territory
• Negotiated commercial contracts and coordinated activities to meet and exceed customer expectations • Built and maintained strong client relationships with active and prospective customers • Developed and delivered social media and digital communication strategies for clients • Managed official company social media channels including Facebook and Twitter • Conducted regular follow-up meetings to support customer satisfaction and account grow