Aveiro, Aveiro, Portugal
Howdy 👋 I’m a product-minded problem solver with nearly 18 years in tech, across software development, data platforms, and large-scale delivery, today focused on product ownership, discovery, and shaping thoughtful digital experiences 🚀 I started as a JS/HTML/SQL developer, building things and trying to make them work well. Even back then, I cared deeply about how things felt (clarity, usability, good design). Over time, my work moved from delivering plans to shaping products: working closely with users, designers, and engineers to understand real needs and turn complexity into simple, effective solutions. At Apple, I worked in a high-scale environment supporting global operations and thousands of users, which shaped how I think about quality, reliability, and the responsibility of building tools people depend on every day. At 🅧 Pixelmatters, I was a Product Owner in consultancy, partnering with clients and distributed teams across the US, EU, and Korea. A fast-moving environment that demanded autonomy, judgement, and comfort with ambiguity, plus humility and collaboration. I learned to ask better questions, move forward without perfect information, and care about the details. More recently, I’ve gotten hands-on with AI 🤖, building rather than just reading about it. With Claude Code as my main tool, I've got several products in active development: a React Native app fed from official government data, a minimal iOS productivity app, a finance tool for research, analysis and strategy backtesting, and a PM tool that surfaces gaps in product scenarios. I’m also co-building a SaaS mgmt. platform with a colleague. I’m not an engineer, and not trying to be. But working this closely has given me a much better sense of how things fit together (Next.js, React, Supabase, Vercel, GitHub, C. Design…) and what’s used for what. The part I care about most isn’t the code. It’s the harder questions: what’s worth building, what to trust, and when to decide. What I enjoy most ・ Building trust-based relationships with teams and stakeholders ・ Asking the questions that help clarify direction ・ Bringing strong product and design sense ・ Giving structure to messy problems ・ Working closely with design and engineering on balanced, thoughtful solutions ・ Keeping things simple, in products and processes I’m particularly drawn to remote-first product teams where communication, clarity, and ownership really matter. Outside of work, I’m a proud dad 🤩 and someone who values simplicity and structure. In products and in life. Always happy to connect and exchange ideas 🚀
At Pixelmatters, the Product Owner role blended product strategy, delivery, and client collaboration. I led cross-functional teams across broadcast media, contact center, and construction tech to ship high-impact products in fast-paced environments. ➜ ☎️ UJET (Cloud Contact Center Platform) Owned the delivery and ensured product alignment for a multi-stream design programme, managing the entire design team across multiple strategic and tactical initiatives for UJET’s CCaaS platform, working with distributed teams across US, EU, and Korea. ・ Led a team of 4 designers (1 UJET Korea-based + 3 Pixelmatters) ・ Acted as the strategic link between Product, Engineering, and Design ・ Led requirements workshops and defined workflow and prioritisation frameworks with PMOs. ・ Partnered with Head of Design to shape design system strategy and ways of working ・ Reinforced the Product–Design–Engineering triad through early technical involvement and design inclusion ➜ 📺 VIZRT (Broadcast Graphics Zoom App) Led end-to-end delivery of a broadcast-quality graphics overlay app, from concept to ISE 2026 launch, under an aggressive and immovable timeline. ・ Led a team of 2 frontend engineers, 2 designers, and 1 QA, owning design and frontend delivery from discovery to implementation ・ Navigated and successfully managed a major mid-project scope and vision shift ・ Replanned roadmaps and releases mid-flight to enable rapid execution ・ Delivered complex features such as social feed integrations, polling, and subscription management ➜ 🏗️ CAUSEWAY (Construction Management Platform) Managed CausewayOne’s design and frontend workstreams as a client-facing Product Owner ・ Coordinated 1 frontend developer on closed-scope work and 1 designer embedded as an extension of the client team ・ Oversaw the Design System expansion and improvements to existing components ・ Acted as primary liaison, ensuring smooth communication between client and Pixelmatters teams
Ovrersaw the delivery of B2G digital identity solutions for governments, with a growing focus on product ownership - from shaping solution requirements to aligning execution with user needs. Main focus areas: ・ Bridge between technical teams and stakeholders, ensuring product requirements are clear, realistic, and user-driven. ・ Collaborate with designers and developers to simplify complex problems and enhance UI/UX, using field feedback and best practices. ・ Support product planning and iteration while managing delivery risks, team alignment, and overall project momentum.
After more than 11 (!!!) amazing years in London - including the last six and a half at Apple - I decided it was the right time to take a break, relocate from the UK to Portugal, and focus on settling into this new chapter. During that time, I: ・ Spent meaningful time with family and enjoyed being fully present with my two young daughters. ・ Experimented with “vibe coding,” defined comprehensive requirements for a couple of app concepts, and drafted mockups and user flows for potential business ideas. ・ Invested in personal growth and prepared for my next career move.
At Apple, I had the privilege of leading global initiatives that turned complex challenges into simple, user-friendly solutions. I collaborated with teams across the US, Europe, and India, working closely with Product Managers and stakeholders to deliver tools and apps that made a real impact. Beyond delivery, I focused on keeping teams aligned, mentoring colleagues, and ensuring projects ran smoothly from start to finish. ・ Led large-scale global initiatives at Apple using both Agile and Waterfall, delivering reporting tools and platforms used by 5,000+ users worldwide. ・ Managed cross-functional teams across data engineering, ML, analytics, and frontend development to build scalable, data-driven solutions. ・ Worked closely with business stakeholders to shape and deliver complex advanced solutions and applications - including smart alerts, actionable insights, and chatbot features - improving speed and quality of decision-making. ・ Designed and supported Sales & Finance apps for desktop and mobile, aligned with Apple’s UI/UX standards and leveraging the latest macOS/iOS capabilities. ・ Oversaw full lifecycle delivery — from stakeholder engagement, user interviews and requirements gathering, to rollout, communication, and post-launch review. ・ Ensured coordination across internal and external teams, driving clarity, alignment, and smooth execution. ・ Mentored team members across disciplines, supporting growth, collaboration, and continuous improvement.
Key contributor to Apple’s WW Global Business Intelligence team, shaping and delivering scalable data solutions. ・ Led initiatives to automate, centralize, and standardise reporting across business units. ・ Collaborated with stakeholders and offshore teams to align data tools with evolving business needs. ・ Redesigned existing and new reporting platforms with a focus on usability and accessibility. ・ Managed the delivery of a mobile app for field sales, improving data access and productivity on the go.
・ Led the design and delivery of a unified Finance BI and reporting system, aligning business needs with scalable, long-term data solutions. ・ Ran discovery and requirements sessions with key stakeholders, ensuring alignment, usability, and successful adoption across teams.