Ricardo Gil Caetano

Manager, Marketing Operations

Lisbon Metropolitan Area

About

[My profile is also available in Portuguese language, if you prefer.] I am a calm, dedicated and professional individual. I work well in team environments and under tight schedules. Ambition and enjoying my work, as well as creating and developing team projects - and its implementation and success - are some of the points that drive me and leave me fulfilled professionally and personally. Some of my key features range from a quick analysis of information and adaptation to the working environment as well as the ability to easily visualize global goals and work towards them.

Experience

  • Manager, Marketing Operations at Metso
    May 2023 - Present · 3 yrs 2 mos

    Lead process management, implementation and ideation in conjunction with marketing and sales teams. Coordinating with Business Areas, Market Areas and sales teams on Lead generation activities and lead process management. Ensure all campaigns are tracked properly and all Leads processed efficiently. Managing company lead process flow with consulting partners. Feedback collection from teams about possible improvements. Tracking of lead process data and following-up with market teams.

  • Metso Outotec (Hybrid)
    • Manager, Marketing Operations
      Jan 2023 - May 2023 · 5 mos

      Lead process management, implementation and ideation in conjunction with marketing and sales teams. Coordinating with Business Areas, Market Areas and sales teams on Lead generation activities and lead process management. Ensure all campaigns are tracked properly and all Leads processed efficiently. Managing company lead process flow with consulting partners. Feedback collection from teams about possible improvements. Tracking of lead process data and following-up with market teams.

    • Senior Global Digital Marketing Specialist
      Sep 2021 - Jan 2023 · 1 yr 5 mos

      General demand generation and digital marketing activities. Lead process management. Coordinating with Business Areas, Market Areas and sales teams on Lead generation activities and lead process management. Ensure all campaigns are tracked properly and all Leads processed efficiently. Managing company lead process flow.

    • Global Demand Generation Specialist
      Sep 2020 - Sep 2021 · 1 yr 1 mo

      General demand generation and digital marketing activities. Coordinating with Business Areas and Market Areas on what campaigns to perform to drive demand and generate new business opportunities. Ensure that digital initiatives are tracked properly so that KPI's can be obtained for each campaign and the activities that comprise them.

  • Global Digital Marketing Specialist at Metso
    May 2018 - Sep 2020 · 2 yrs 5 mos

    • Helping improve lead generation through automation campaigns on website and digital media; • Project management with partners regarding CRM digital development; • Creation of digital campaigns in cooperation with market areas; • Pardot and Salesforce general data quality and maintenance; • Lead scoring and data tracking through Pardot & Salesforce; • Web to lead data tracking dashboard creation; • Contributed to showing and tracking digital marketing value brought to the company with concrete monetary values; • Data analysis and importing to Pardot.

  • Marketing Assistant at FCA Fiat Chrysler Automobiles
    Jan 2018 - May 2018 · 5 mos

    Activities ranging from CRM, invoice controlling and external supplier management.

  • Business Development & Strategy Trainee at Siemens
    Oct 2013 - Oct 2014 · 1 yr 1 mo

    Development of activities in team environment with the goals of maximizing and aiding internal and external businesses in the areas of general energy, smart grids and low and medium power grids.