Belo Horizonte, Minas Gerais, Brazil
I am a product leader passionate about building and scaling digital products that drive real business growth. My work sits at the intersection of strategy, AI, and data — connecting vision with execution to transform how companies create value through technology. I bring an entrepreneurial mindset, combining strategic thinking with hands-on execution to deliver measurable outcomes in fast-paced environments. Throughout my journey, I’ve led product strategy and execution across high-growth Paas, SaaS and B2B2C companies such as Distrito, OmniChat and Blip. I’ve helped teams and organizations evolve from early-stage operations to scalable platforms, enabling stronger customer engagement, efficiency, and revenue impact. My experience spans AI-driven innovation, SaaS growth, and digital transformation — always grounded in understanding users, aligning cross-functional teams, and turning insight into action. What drives me is the challenge of turning ideas into scalable business value. I believe great products are built at the intersection of empathy, data, and strategy — and I’m committed to shaping the future of digital growth through this lens.
Driving the strategy and evolution of Blip Go, a revolutionary WhatsApp-based customer service automation solution. Acting as an internal entrepreneur, I focus on growth and new revenue opportunities in a largely untapped market. I prioritize high-impact initiatives, align the product with customer needs, and deliver tangible business results, combining innovation, operational management, and market insight to expand Blip Go's presence and impact.
Lead OmniChat’s transition from conversational commerce to an AI-first strategy, scaling the platform to deliver higher sales impact and operational efficiency. Actions & Results: Drove the AI-first transformation, designing a multi-agent AI strategy covering the full sales funnel — from SDR automation to closer support. Launched and scaled Whizz by OmniChat, with autonomous bots handling 30% of customer interactions, reducing human workload by 45%. Boosted sales campaigns with an average 12× ROAS, achieving +12% conversion growth and +9.16% sales influence; in top campaigns, results reached 86× ROAS and +18% conversion uplift. Led 11 cross-functional squads (Product Managers & Designers), integrating the platform with e-commerce systems, CRMs, and partners to deliver a 360° omnichannel sales journey.
Reposition Distrito’s platform to an AI-first operation, expanding its impact across startups, corporations, and venture capital funds. Actions & Results: Repositioned the product portfolio with a focus on Data & AI Intelligence, transforming the platform into a reference for corporate innovation management. Consolidated the PaaS platform, connecting +38k startups, +90 corporations, and +120 VC funds in an integrated innovation network. Boosted corporate clients’ results, enabling them to achieve up to 2× more outcomes in innovation through data and AI. Structured and led a cross-functional team (product, design, data), driving monetization strategy and expansion of partnerships.
Scale BLiP during a period of high growth in messaging and automation, preparing the company for new investment rounds and M&A-driven expansion. Actions & Results: Structured the Product Growth area, focusing on PLG, conversational automation, and chatbot intelligence. Contributed to customer base growth from ~1,200 in 2020 to +3,500 in 2022, driving retention and upsell. Supported a platform that processed +10 billion messages in 2020 and reached a monthly record of 1.87 billion messages in 2021. Led product evolution up to Series A, ensuring scalability and robustness to attract investors. Prepared the platform for M&A integrations, supporting the absorption of new technologies into BLiP’s core product.
- Structured the Product Growth area and led multiple strategic fronts. - Launched key functionalities in PLG, chatbot, and conversational automation. - Expanded BLiP adoption and increased revenue via upsell and retention.
Create Brazil’s first digital foreign exchange platform, disrupting a traditional and highly regulated market. Actions & Results: - Conceived, launched, and scaled the platform, reaching +100k users nationwide, with a strong presence in the South and Southeast regions. - Oversaw the full product lifecycle: ideation, design, technology, growth, and user experience. - Led the company for 7 years, establishing it as a recognized reference in digital FX services. - Managed the business end-to-end: strategy, partnerships, customer acquisition, and monetization.