Greater Rio de Janeiro
• 15 years of experience in consumer goods and retailing markets, focused on Marketing • Management of long-term plans / annual budget, focused on results and profitability • Development & Implementation of new products & category strategies, within multi-functional teams
• Responsible for Skin Health strategy and prioritization across the region. • Accountable for new products development and new brand campaigns on Sun Care, Dry Skin and Clear Skin. • Responsible for aligning and simplifying Skin Health portfolio between Brazil & LATAM
• Responsible for integrating Stiefel business into Consumer Healthcare business in Brazil from January 14 on. • Responsible for implementing the global partnership between Rx and Cx on Skin Health Brazilian business • Leading 7 functional workstreams to ensure alignment and progress towards Enterprise objectives • Directly involved on delivering 2014-16 plan for Derma Cx brands
• Annual turnover: £58M / A&P investments: £26M / Category contribution: £12M • Double-digit growth for Sensodyne & Corega in 2012 • Sensodyne: #1 sensitivity brand from 2012. Corega: doubled adhesives penetration in 2 years • In charge of Expert Marketing strategy, including a structure of 43 detailers, 4 coordinators and 2 managers. • In charge of Media planning for CH in Brazil, with an annual budget of £31M.
• Annual turnover: £114M / A&P investments: £45M / Operating Profit: £10,3M • Launched 2 new categories in 3 years (Deodorants & Moisturizers) • Achieved 7% of MS on deodorants in 2 years (#3 brand). Brazil became #1 deo market for Garnier in the world • 3-years-plan development and implementation
• Development & implementation of new product launches, supported by quanti & quail studies • Analysis of brand results in terms of sell-in and sell-out. • Investment allocation & prioritization: media, promotion, events, new projects, partnership, production • Development of communication platforms (ATL, POS, digital, PR) and media strategies with agencies