Diadema, São Paulo, Brazil
Job Description: - Manage Ambev Retail Media strategy on e-comm players (pure players, eretailers and Apps) on and off-site (Meta, Google) to leverage E-commerce strategy - Develop w/ Sales Lab, data gathering process of 3rd party retailers, ensuring recurring insights - Implement MMM ways of working and data-routine on Ecomm
- Coordinate w/ ABI Global Team, media efficiency best-practices (MMM) track on Ambev Brands: Brahma, Budweiser, Corona, Guaraná, Skol, Spaten and Stella Artois - Developing process optimization to short mROI lecture alongside global and local teams - Manage Meta/Google/Tiktok Performance Scorecard adherence, alligning best platform best practices to be followed
Accounts: Banco do Brasil, SEBRAE, Porto Seguro and Gatorade Job Description: - Develop strategia plan and media tactics methodology, focused on digital channels (using data tools as Comscore and internal reports to plan media players strategies and formats) - Create processes w/ team to optimize media organization and results - Post-buy analysis w/ BI team, focused on insights generation. - Management and analysis of SEM campaigns, being responsible for optimization agenda (bid optimization, audiences analysis, etc...
Job Description: - Assist coordinators on media tactics. - Manage media operation issues (Create and send Insertion Orders, Creative Specs, Tags generation and URL parameters) - Send creative assets and check implementation status. - Create reports showing media campaigns overall performance and efficiency in daily tracking basis with BI team support