Portland, Oregon, United States
I lead communications and analyst relations for NetBox Labs, shaping the narrative for a company redefining how enterprises manage complex network infrastructure. Over the past 12+ years, I've built and scaled comms functions at high-growth B2B tech companies - from Atlassian (Jira Software, 125K+ global users) to MongoDB to early-stage startups. My work sits at the intersection of product storytelling, corporate positioning, and executive visibility. What I do best: translate deeply technical products into stories that resonate with developers, analysts, and the C-suite alike. I've led category creation efforts, managed high-stakes product launches, and built comms programs from the ground up, including media relations, analyst relations, crisis communications, and investor-facing narratives. I'm energized by fast-moving environments where communications is a true growth lever, not a support function. Previously: UC Berkeley student-athlete (NCAA champion, Women's Rowing). Always happy to connect
Lead the full communications and analyst relations function for NetBox Labs, a Series B network automation company backed by Notable Capital, Flybridge and Two Sigma Ventures. > Own corporate narrative, positioning, and media/analyst strategy as the company scales into the enterprise network automation market > Serve as a strategic advisor to the CEO and leadership team on external communications, including executive visibility, thought leadership, and crisis preparedness > Building the analyst relations program from the ground up, establishing relationships with key firms covering infrastructure, networking and AI datacenters. > Drive product launch communications, press strategy, and corporate storytelling across all channels
Led PR strategy for MongoDB's technology and innovation narratives, positioning the company's developer data platform at the center of key industry conversations around AI, cloud-native architecture, and data modernization. > Developed and executed media strategies for major product announcements and company milestones > Partnered with product, developer relations, and executive teams to amplify MongoDB's technical leadership narrative > Secured coverage in Bloomberg, INC, VentureBeat, The New Stack and more.
Led product communications for Jira Software — Atlassian's flagship product with 125,000+ global users — driving narratives for one of the most recognized brands in developer and project management tools. > Owned the communications strategy for Jira Software's major releases and platform evolution, reaching millions of developers and IT leaders worldwide > Partnered cross-functionally with product management, engineering, and product marketing to translate complex technical capabilities into compelling market narratives > Contributed to Atlassian's broader corporate communications, executive visibility, and category leadership positioning > Built strong media and analyst relationships across the enterprise software and developer tools landscape Highlights include: - Managing the on-site reporter and analyst programs for TEAM, Atlassian's annual event in Las Vegas drawing more than 5,000 customers. -Managing and hosting the international press program for Atlassian events in London and Berlin - Launching 3 net-new products to the market and press, Compass, Jira Product Discovery and Atlassian Intelligence, collaborating closely with product marketing on messaging, resulting in securing more than 30 positive press articles and analyst posts for each launch. - Minimizing negative press for product outages, security vulnerabilities, and other issues impacting customers (crisis communications). - Media training executives for press interviews and external speaking opportunities, including our Chief Product Officer for Bloomberg Tech in San Francisco, and (various) Heads of Product for tech and developer focused events around the world
Ran an independent communications consultancy serving high-growth tech startups across B2B cybersecurity, collaboration software, fintech, health tech, gaming, and AR/VR. > Operated as a fractional head of comms for early-stage companies, building communications programs from scratch — including media relations, launch strategy, content, and executive positioning > Delivered measurable results for clients navigating fundraising announcements, product launches, and market entry in competitive categories Clients include(d): Koan (OKR Management Platform), Fidel (payments - fintech), DeepSurface Security (cybersecurity) & Aviron (consumer and b2b gaming rower - software and hardware), among others. Services include: Media relations, public relations, integrated marketing consultant for early and late-stage technology startups including launching from stealth, product announcements, hiring announcements, company announcements, messaging, press releases, executive thought leadership, social media, blog posts, writing contributed articles, analyst relations, Digital Marketing (including Google Analytics), LinkedIn Ads, Email marketing (Hubspot) and website optimization.
Drove awareness for early-stage cybersecurity startup and vulnerability management company, DeepSurface Security.