London Area, United Kingdom
Creative and innovative Marketing & Digital Media professional with experience across luxury and premium retail brands and a First Class Honours degree. Well-versed in project management, developing effective marketing materials and delivering successful online campaigns. Target-focused and detail-oriented with excellent interpersonal and leadership skills. Skilled in Digital Marketing, Data Analytics, Social Media Management, Copywriting, Event Management and more.
• Management of all social media channels including Instagram, Pinterest, TikTok, Facebook and LinkedIn. • Create and execute the social media strategy, driving engagement and sales before reporting back to the business with data. • Responsible for developing and creating content from conceptualisation to filming, editing and posting. • Daily communication with influencers to ensure seamless collaboration and effective campaign execution. • Create the annual content calendars for both the social media and overall marketing schedule. • Create advertising content for paid social media campaigns on Meta & Pinterest. • Monitor social media trends and incorporate them into organic and paid ad campaigns. • Track and analyse the performance of social media channels and create regular reports, alongside sales and other campaign reports. • Daily engagement with followers by responding to comments and messages. • Along with continuing the responsibilities from my previous role as Marketing Executive.
• Management of the marketing team, delegating daily tasks and ensuring that all deadlines are met. • Involved in conceptualising, developing, coordinating and executing effective marketing campaigns. • Maintaining both the retail (B2C) and trade (B2B) e-commerce websites. • Planning and implementing campaign events such as interior industry awards. • Assist with developing paid social media strategies to drive brand awareness and return on investment. • Producing promotional website material and social media content to maximise sales and engagement. • Creating detailed and analytical campaign and sales performance reports. • Responsible for all discount sales, promotions and pricing. • Collaboratively brainstorming new, creative and innovative ideas for email and social media campaigns. • Providing feedback on the graphic designer's creatives before giving them the final sign-off. • Organising the marketing plan for the year ahead utilising all key marketing channels. • Liaising with new and existing suppliers to build strong brand relationships and bring 100+ new products to the website every week.
• Uploading new products to the website, copywriting and updating product information and pricing. • Responsible for the full management of Pinterest, creating content and driving traffic to the website. • Ideating, creating content and copywriting for email campaigns and managing MailChimp. • Assisted in marketing campaigns for brand awareness including interior industry awards. • Employed digital marketing analytic tools to gather important data for the website. • Provided weekly reports on email marketing campaigns, social media and website analytics. • Used Press Loft to connect with journalists worldwide to increase press coverage. • Creating monthly website competitions using HTML and graphic design.
• Organised and sent out fabric samples for clients, raised purchase orders and processed invoices. • Tracked product deliveries and updated customer orders. • Assisted the sales team by conducting showroom appointments and answering any customer enquiries. • Responded to incoming calls and emails from clients and suppliers.