Spain
Sales Leader with more than a decade of experience in the medical device industry for interventional cardiology, currently leading a high-performing team across Iberia and managing large commercial portfolios. My role combines business strategy, market access, pricing optimization, and the launch of cutting-edge technologies that improve patient outcomes and strengthen our position in highly competitive markets. I am strongly focused on P&L responsibility, driving growth through robust commercial execution, and building trusted partnerships with Key Opinion Leaders (KOLs). A central part of my leadership is coaching teams to deliver value to hospitals and physicians from a clinical perspective, ensuring our solutions address real therapeutic needs while generating sustainable growth. In addition, I actively contribute to the integration of new business units and product lines, aligning people, strategy, and operations to capture synergies and accelerate adoption. My work is centered on creating long-term impact by combining clinical excellence, customer engagement, and commercial performance. Passionate about advancing interventional cardiology through innovation and strong clinical partnerships, while building teams that deliver both patient and business impact.
As Country Sales Manager Iberia at Orbus Neich, I lead the commercial strategy and business development across Spain and Portugal within the field of Interventional Cardiology. I manage the distributor network, drive growth in key hospitals, and ensure the execution of the annual sales and marketing plan. Key responsibilities include: • Expanding market presence across the full product portfolio (DES, NC/SC balloons, and specialized devices). • Leading, supporting, and training distributor and sales teams. • Developing strong KOL relationships and clinical programs. • Managing pipeline, forecasting, reporting, and competitive positioning. • Executing initiatives that ensure profitability, sustainable growth, and long-term market presence. My approach combines hands-on leadership, commercial excellence, and strategic vision to accelerate the adoption of innovative technologies across Iberia.
Leading the Interventional Cardiology business across Iberia, with full responsibility for team management, market expansion, and commercial growth in Spain and Portugal. Team Leadership & Development: Managing, coaching, and motivating a multicultural sales team to align strategy with execution and consistently exceed objectives. Market Expansion Iberia: Driving regional growth by consolidating presence in key accounts and accelerating penetration in new hospitals across Spain and Portugal, consistently delivering sustainable double-digit growth. Public Tender Management: Leading pricing strategy and negotiations in highly regulated tender environments, ensuring competitiveness while protecting profitability. Educational Programs & Clinical Value: Designing and executing high-impact medical education initiatives (HVE Events, Manta Days, cathlab support, proctoring programs) to strengthen clinical adoption and create sustainable customer value.
Led the direct integration of the Manta Vascular Closure Device in Iberia, building a dedicated sales team and establishing Teleflex as a key player in large-bore access management. Go Direct Transition: Successfully managed the shift to a direct sales model in Spain and Portugal, securing business continuity and strengthening market presence. Specialized Sales Force: Recruited and developed a team focused on Interventional Access and Closure, driving strong clinical adoption in collaboration with KOLs. Market Expansion: Accelerated penetration of Manta in key hospitals through market access initiatives, medical education, and proctoring programs. Business Impact: Delivered sustainable double-digit growth, combining commercial execution with a clear clinical value proposition.
Managed the Interventional Cardiology portfolio across Iberia with responsibility for product strategy, sales training, and market development, ensuring strong adoption and positioning in competitive hospital environments. Portfolio Management: Oversaw the full coronary and access portfolio, aligning product strategy with market needs and competitive dynamics. Sales Force Enablement: Designed and delivered training programs for the Iberia sales team, strengthening technical knowledge and clinical positioning. Hospital Engagement: Led product presentations, workshops, and hands-on training sessions in major hospitals, enhancing adoption and physician confidence. Pricing Strategy: Implemented competitive pricing models and tender support to protect margins while driving volume growth. Cross-functional Collaboration: Worked closely with Marketing, Medical Affairs, and Regulatory teams to support product launches and develop value-based messaging.