Hilal Yeniceli

Senior E-Commerce Merchandiser | Digital Merchandising | UX-Driven Website & App Experience | Creative & Digital Content

Istanbul, Türkiye

About

Experience

  • YARGICI (İstanbul, Türkiye · Hybrid)
    • Senior E-commerce Merchandiser
      May 2026 - Present · 2 mos

      Manage the end-to-end AI-driven product image production process, from creating AI image requests and coordinating with the AI agency to reviewing generated visuals, tracking revisions, ensuring brand consistency, and publishing approved assets to the website. Oversee the full visual content workflow, following each step from product photo production to final website upload, ensuring all AI-generated product images are accurate, high-quality, and aligned with brand standards. Create and manage end-to-end product listings, including product creation, image uploads, and writing optimized product descriptions for the website. Organize and maintain product and category merchandising to improve product visibility and overall site navigation. Execute campaign setups, category rankings, product badges, and promotional placements aligned with marketing campaigns and seasonal strategies. Monitor price accuracy and promotional tags, ensuring correct badge placement and campaign visibility across product pages. Manage push, WhatsApp, and email campaigns via Insider, analyze performance reports, and share insights with the team. Work closely with the Inveon development team, creating and tracking tasks for website improvements, bug fixes, and new feature implementations. Collaborate with digital marketing and SEO agencies to align website merchandising with advertising campaigns.

    • E-commerce Merchandiser
      May 2024 - Apr 2026 · 2 yrs

      Create, organize, and update product and category pages. Monitor and resolve all product-related issues on the website, and routinely optimize site search and navigation to enhance customer experience. Ensure the website’s overall layout is visually cohesive and aligns with brand standards. Coordinate with the graphic design team to request and place banners tailored to specific campaigns or seasonal themes. Edit site elements such as the footer area and SEO texts, manage category rankings, oversee campaign and price accuracy, and set up campaign pop-ups. Oversee weekly push notifications and email campaigns via Insider, analyze performance reports, and share insights with the e-commerce director. Collaborate with digital marketing and SEO agencies to ensure brand advertisements align with website standards; attend weekly meetings and contribute to ongoing website development. Attend seasonal photo shoots to ensure all products are photographed as needed for the website and request additional shots if necessary.

  • n11 (Hybrid)
    • Decoration & Lighting Category Specialist
      Dec 2023 - May 2024 · 6 mos

      Managing and the relations with sellers and brands. Taking actions with sellers and products specifically for homepage campaign areas and promotions. Assist sellers with their requests and questions about platform usage and support them with ideas to increase sales performance. Making feasibility analyses and prepare reports about sellers, campaigns and promotions' performance. Following the industry, trends, consumer and customer needs to develop strategic action plans. Monitoring product performances, to present the results of stock, sales and profitability analysis.

    • Home Textile Category Specialist
      Jul 2023 - Dec 2023 · 6 mos

  • Social Media & E-Commerce Specialist at Hälsa Sweden A.Ş.
    May 2022 - Jun 2023 · 1 yr 2 mos

    Social Media Creating creative content, managing calendar, doing advertising plan for all social media accounts in accordance with the brand's image (@halsayatak) E-Commerce Managing and supervising all e-commerce accounts in the brand’s B2B sales channels and brand’s website. Negotiating terms and conditions with marketplaces, contract management with brands in the field. Coordinating the marketplace product entries and publication processes, tracking stock, managing the order and return process, coordinating marketplace product entries and publication processes, presenting weekly and monthly e-commerce reports, and managing all routine processes from A to Z. Graphic Design Making creative designs such as roll-ups for various events (embassy invitations, events, etc.) and following the process. Following the graphic design-printing needs of the company's 16 stores in different cities with designs suitable for corporate identity. Retail Setting up meetings with suppliers and bringing new products to the market. Organizing and managing professional photoshoots for new products before launching to stores and brand’s website. Planning and implementing the placement of new collections in stores. Creating the creative content of new products, launching on the market and announcing to brand’s all channels and sales teams in related area. Performing visual-showcase arrangements for 13 stores and ensuring regular control by visiting and communicating. The number of visual presentation materials and storage tracking of each store. Maintaining the visual standards set for in-store displays. Creating campaigns accordance with the brand's image with the agency, share with brand’s stores verbal and written.

  • Social Media Designer at vizemnet
    Sep 2021 - May 2023 · 1 yr 9 mos

    Creating, editing, posting and sharing daily creative content that boosts customer engagement for all social media platforms with original texts, images and videos Crafting social media content plans in line with the vizemnet’s identity and creating social media calendar Designing banners in line with the characteristics of various countries Designing business cards, envelopes, documents and etc.

  • Social Media Designer at TALENT360PRO
    May 2021 - Jan 2022 · 9 mos

    According to corporate requests designing top-notch graphic content for different social media channels day to day Designing corporate presentations weekly Analyzing design briefs and outline requirements Presenting ideas and drafts to the team