Vigo, Galicia, Spain
My mission is to provide strategic supply chain support for discerning buyers and distributors like you. Behind our proven e-commerce brand lies market-validated product development capabilities and robust manufacturing strength.
Global Marketing & Business Development Leader | Driving Worldwide Growth in Refrigeration Appliances At Euhomy, a global leader in portable refrigeration appliances, I spearhead market expansion and key partner acquisition worldwide. My leadership encompasses: • Data-Driven Global Strategy: Leading cross-functional teams in comprehensive market research to identify opportunities and shape precise, data-backed marketing and market-entry strategies. • Strategic KA Acquisition: Directing the global expansion into major supermarket and big-box retail channels, securing partnerships that drive significant revenue and market share. • Built-to-Last Distribution Networks: Founding and scaling a high-performing international trade team to establish and nurture a robust, global network of distributors. • End-to-End GTM Execution: Orchestrating complex, cross-functional Go-To-Market projects to ensure the successful launch of products and strategies in diverse international markets.
Global Marketing & Business Development Leader | Driving Worldwide Growth in Refrigeration Appliances At Euhomy, a global leader in portable refrigeration appliances, I spearhead market expansion and key partner acquisition worldwide. My leadership encompasses: • Data-Driven Global Strategy: Leading cross-functional teams in comprehensive market research to identify opportunities and shape precise, data-backed marketing and market-entry strategies. • Strategic KA Acquisition: Directing the global expansion into major supermarket and big-box retail channels, securing partnerships that drive significant revenue and market share. • Built-to-Last Distribution Networks: Founding and scaling a high-performing international trade team to establish and nurture a robust, global network of distributors. • End-to-End GTM Execution: Orchestrating complex, cross-functional Go-To-Market projects to ensure the successful launch of products and strategies in diverse international markets.
Global Business Director | Driving Market Leadership in Diamond Tools & Drilling Equipment Spearheaded the global expansion for a leading manufacturer of diamond cutting tools, wire saw machines, and DTH drilling equipment. Delivered market dominance through strategic planning, team building, and localized operations across 50+ countries. Data-Driven Global Strategy Led first-hand market research across 50+ countries, shaping high-precision marketing strategies that identified untapped opportunities and fueled international growth. Revenue Growth & Market Leadership Personally drove annual sales revenue exceeding RMB 20 million, leading the team to achieve global market leadership in core product categories. High-Performance Team Structuring Built and organized multifunctional teams—Brand, Operations, Sales, and Support—to align with business models and accelerate cross-department efficiency. International Marketing Training System Designed and implemented a comprehensive training system that captured team expertise, reduced onboarding time, and accelerated new hire development. Digital Transformation & E-Commerce Excellence Pioneered the company’s online presence from scratch; within two years, achieved Gold Supplier status on Alibaba, built a skilled digital operations team, and elevated the brand to industry leadership. Personally recognized as an Alibaba Gold Certified Instructor. Localized Overseas Operations Established and managed the company’s first overseas subsidiary in Spain, and led the registration and setup of subsidiaries in Chile, Russia, and South Africa, making the company the first in the industry to successfully implement a localized operational model.
Product Development & Strategic Sourcing Professional | Bridging International Markets with Supply Chain Excellence At Pao Li Hang, a joint venture with U.S., French, and Dutch partners, I managed the end-to-end product lifecycle from trend identification to final delivery for the Shanghai office. • Market Intelligence & Product Strategy: Conducted in-depth market research in Western markets to identify emerging trends and product demands, translating insights into actionable product design briefs. • End-to-End Product Development: Collaborated closely with designers to guide product concepts from ideation to production-ready specifications. • Strategic Sourcing & Factory Management: Spearheaded factory identification and qualification audits across key industrial regions, building a reliable network of manufacturing partners. • Production & Quality Oversight: Managed order placement, closely monitored production schedules, and reviewed final inspection reports to ensure stringent quality standards and on-time shipment.
Product Development & Sourcing Specialist | Bridging Kohl's Hardlines Strategy with Asian Manufacturing Excellence At Li & Fung, the world's leading supply chain solutions group, I managed the end-to-end product development and sourcing for Kohl's Department Stores, a top U.S. retailer. My role was central to executing their hardlines strategy by connecting U.S. buying teams with certified Asian suppliers. • Strategic Alignment: Orchestrated product development and shelf planning in strict alignment with Kohl's seasonal buying calendar, product trends, and design artwork. • End-to-End Sourcing: Spearheaded the entire sourcing lifecycle: from identifying and auditing qualified Asian suppliers to managing sampling, third-party certifications, and packaging design. • Quality & Compliance Assurance: Led factory inspections and pre-shipment product inspections to ensure adherence to Kohl's stringent quality, compliance, and on-time delivery standards.