Murrieta, California, United States
I help SaaS companies scale revenue by designing the GTM systems, processes, and teams that fuel sustainable growth — without unnecessary headcount or bloated tech stacks. Over the past 17 years, I’ve partnered with more than two dozen startups across industries — supporting companies from early stage to over $100M+ in revenue. My work spans revenue operations, GTM alignment, product feedback loops, and full-funnel optimization across Sales, Marketing, and Customer Success. I’ve helped scale teams from Series A chaos to 9-figure run rates — not just by plugging in playbooks, but by building the infrastructure that drives execution at scale. Whether it’s tightening lead flow, restructuring the sales motion, reshaping onboarding, or uncovering friction hidden deep in the funnel, I bring a full-stack operator’s mindset to every engagement. If your team is moving fast but not always in sync — or if your revenue growth is slowing as complexity increases — I’ll help you build the systems and strategies to scale with confidence.
The RevOps Co-Op is a community built to serve its members through on-demand expertise, best practice content, educational opportunities, and networking events. All go-to-market operations professionals are welcome - from marketing to customer success and everything in between. Join us and grow as a RevOps Pro 🚀
As Senior Director of Revenue Operations at Hearth, I lead the strategy and execution of scalable revenue growth initiatives across the organization. I manage a cross-functional RevOps team of four, including two Senior Salesforce Admins, a Director of Sales Operations, and a Junior Sales Operations Analyst, driving operational excellence across Sales, Marketing, and Customer Success. Key Responsibilities & Impact: ✅ Revenue Growth Strategy: Act as a strategic partner to executive leadership and department heads, developing and executing data-driven revenue growth strategies that directly influence 70% of Hearth’s annual sales revenue from the Inbound Sales Org. ✅ Lead Distribution & Sales Operations: Architect and manage our end-to-end lead distribution engine—prioritizing, enriching, and routing thousands of inbound leads to optimize conversion, rep performance, and revenue impact. ✅ Technology Ownership & AI Enablement: Own Hearth’s entire Revenue tech stack, and AI-driven tools—streamlining workflows, automating repetitive tasks, and enhancing productivity across the go-to-market teams. ✅ Data Strategy & Enrichment: Oversee the sourcing, enrichment, and validation of sales and marketing data—ensuring high-quality, ICP-aligned lead lists to fuel outbound leads & marketing campaigns. ✅ AI & Process Automation: Lead the design and implementation of AI strategies and tools to improve forecasting accuracy, automate sales processes, and deliver operational efficiencies at scale. ✅ Cross-Departmental Collaboration: Serve as the connective tissue between Sales, Marketing, Customer Success, and Finance. 🏆 Key Wins: ✔ Increased inbound conversion rates through real-time lead scoring and prioritization. ✔ Built scalable processes supporting Hearth’s YoY revenue growth while reducing tech spend through strategic consolidation.
🚀 Founded and led a real estate lead generation startup focused on delivering a lower-cost, higher-conversion alternative for agents and brokerages nationwide. 💼 Responsibilities & Impact: ✅ Oversaw end-to-end business operations including product development, market research, sales, marketing, and customer success. ✅ Built and managed a high-performing sales team, driving alignment with the company’s mission and growth goals. ✅ Designed scalable sales operations and lead delivery processes to maximize agent ROI and conversion rates. ✅ Drove customer acquisition, onboarding, and retention efforts across 27 states. 🤝 Relationship & Revenue Growth: ✅ Established partnerships with some of the largest real estate brokerages in the U.S. ✅ Generated $1.4M in direct sales through strategic relationship-building. ✅ Scaled the business to support 277+ agents and 12 brokerages across the country. ✅ Delivered $2.4M in revenue within the first year of operations. 🏆 Exit & Acquisition: ✅ Led the company through a successful acquisition by News Corp in December 2022. 📈 Core Competencies: 🔹 Sales & Sales Operations 🔹 CRM & Automation 🔹 Customer Retention & Success 🔹 Marketing Strategy & Execution 🔹 Revenue Growth & Profitability 🔹 Strategic Partnerships & Business Development 🔹 Leadership & Team Building
🚀 Founded and scaled a full-service marketing agency specializing in digital advertising, lead generation, and campaign management for SMBs and enterprise clients nationwide. 💼 Key Responsibilities & Leadership: ✅ Built, trained, and managed a 20-person sales and marketing team focused on delivering measurable results for clients. ✅ Oversaw strategy, operations, client acquisition, and campaign performance across digital, social, and traditional marketing channels. ✅ Collaborated with advertising and promotion managers to optimize client campaigns and maximize ROI. ✅ Directed sales forecasting, strategic planning, and market analysis to drive sustainable growth. 📈 Business Growth & Revenue Impact: ✅ Managed campaigns for 300+ clients, from local SMBs to national enterprise brands. ✅ Generated $16.4M+ in revenue through new business development and long-term client partnerships. ✅ Scaled agency operations while maintaining a strong focus on client success, retention, and campaign optimization. 🏆 Acquisition & Exit: ✅ Successfully negotiated the company’s acquisition by Gannett in 2020. 📌 Core Skills & Strengths: 🔹 Sales & Marketing Strategy 🔹 Sales Operations & Revenue Growth 🔹 Client Acquisition & Retention 🔹 Campaign Management & Performance Optimization 🔹 CRM & Automation Tools 🔹 Leadership & Team Development 🔹 Project Management & Forecasting
🚀 Co-founded a SaaS fintech platform empowering SMBs to offer customer financing directly through a network of partnered lenders—enabling businesses to close more sales and improve cash flow. 💻 Product Development & Go-to-Market: ✅ Spearheaded product development from concept to market launch in just 47 days. ✅ Built a scalable platform designed to simplify point-of-sale financing for SMBs. ✅ Managed lender relationships and ensured seamless integration of financing options for end users. 💼 Sales & Operations Leadership: ✅ Recruited, trained, and led a team of 12 sales agents, driving rapid adoption and revenue growth. ✅ Generated $1.9M+ in revenue within the first year by acquiring and onboarding SMBs nationwide. ✅ Developed and implemented business policies, processes, and sales strategies to maximize market penetration and returns. 📈 Exit & Acquisition: ✅ Negotiated and executed a successful acquisition by LendingPoint in 2019. 📌 Key Skills & Focus Areas: 🔹 SaaS & Fintech Product Development 🔹 Sales Leadership & Revenue Growth 🔹 Strategic Partnerships & Lender Relations 🔹 Customer Acquisition & Success 🔹 Sales Operations & Process Optimization 🔹 Team Building & Performance Management 🔹 Go-to-Market Strategy & Execution