Israel
A positive, enthusiastic, multitasker and result-driven person. Likes to work under pressure, and encourage creative and challenging thinking. Challenges motivate me. Strong background in marketing, PR and spokesman-ship, brand awareness, crisis management, event production, online and offline advertising campaigns, and promotion partnerships with top media publishers. Much experience as Research Assistant with a demonstrated experience in working in the higher education industry. Hold a MA in Communications and New Media and BA in Government, with specialization in Communications and Middle East Studies, both from IDC Herzliya.
Consulting to a variety of Israeli and international organizations from the private, public and third sectors such as - tech, lottery, transportation, health, housing, etc. • Lead the development of strategic branding and marketing plans according to client’s goals. • Provide marketing and advertising campaigns; PR; crisis management; content writing; project management, as partnerships with top media publishers; event production. • Measure, report and analyze campaigns' KPIs for further marketing activities. • Serve as on the record spokesman and conduct direct outreach with journalists. • Advise and brief senior management, and escort them to high profile media events. • Provide advice and inputs on clients’ internal communications. • Work closely with cross-functional departments such as creative, content, studio, etc. • Negotiate and finalize contracts with publishers and ensure the satisfaction of the clients and the publishers. • Manage clients’ marketing budget.
• Created and implemented communication strategies to increase media exposure and brand awareness for top Israeli companies and organizations. • Initiated articles and marketing materials according to clients’ needs. • Routinely provide on the record comments for major media outlets reflecting the clients. • Advised and briefed clients before media interviews.
Public Diplomacy program/ Act.IL
- Published an academic article 'The sporting arena as a public diplomacy battlefield: the Palestinian attempt to suspend Israel from FIFA', at The Journal of International Communication (Link attached). - Quantitative and qualitative researches in the fields of Public Diplomacy, the United Nation, Political Communication, and Advertising.