Oegstgeest, South Holland, Netherlands
I am an experienced Sales Leader with more than 20 years of successfully driving growth in industrial automation and digital transformation. Throughout my career, I’ve led sales efforts across diverse industries, including Water, Oil & Gas, Paper & Pulp, Wind Energy, and Food & Beverage, helping customers unlock value through smart sensing, predictive & prescriptive analytics, and advanced AI-driven process optimization. Today, I lead and motivate high‑performing sales teams across the UK, Ireland, the Netherlands, Belgium, and Iceland, steering a €30M business and contributing to strategic growth initiatives across Europe, the Middle East, and Africa. My focus is on scaling revenue, strengthening customer partnerships, and supporting our ambition to grow the business by 30% across the region. People describe me as studious, entrepreneurial, and straightforward, with a healthy sense of humor and a strong ability to learn fast. I’m a people‑oriented leader: someone who prefers to inspire, coach, and empower rather than simply manage. I thrive on building teams where individuals feel trusted, supported, and motivated to outperform expectations. Customers value my honesty, direct communication, and my commitment to delivering on promises. I take pride in being reliable, transparent, and focused on generating long-term value rather than short-term wins. Whether collaborating in a team setting or operating independently, I bring the same energy and accountability: helping organizations accelerate their digital journey while creating meaningful, measurable business outcomes.
Responsible for implementation of Industry 4.0 projects with SAM4, a predictive maintenance solution Responsible for identifying prospects globally with a focus on the water sector, Consumer Goods, Automotive Chemicals and Oil & Gas. Perform online or face to face demo’s/introduction meetings Perform and initiate technical assessments, value assessments, data assessments. Organize and present Webinars Share and develop use cases Make proposals and close deals Initiate Kick-off Meetings and quarterly report meetings SAM4, a Smart Condition Monitoring tool solution for AC induction motors and rotating equipment – including pumps- that detects upcoming mechanical and electrical failures at an early stage. http://bit.ly/2ztMUWT
Outside sales position for the Benelux Region ODS Metering Systems is a specialized engineering contractor for design, construction and commissioning of field-proven innovative solutions for Custody Transfer Flow Measurement in the worldwide Oil & Gas Industry. Responsibilities: Sales of: - Complete liquid/gas metering systems for (custody transfer) metering, (un)loading and injection; - Process Instrumentation i.e. Meters for Flow, Density, Viscosity, Moisture, Turbidity, Suspended Solids, Oil-on-water, Oil in water; - (Re-)calibration of gas/liquid flow meters; - Process analysers, waste water samplers; - All related maintenance, spare parts and services. Purchasing of related goods and services.
Outside sales position representing different brands in the Netherlands for components in the automation industry. ASTRO Controls is the official distributor for different high quality brands in pneumatic, hydraulic and servo-electric components. ASTRO Controls also has a wide range of products for the offshore industry. My job is to create new business (cold call) new customers (end-users or OEM's) in the automation industry in the Netherlands, and also manage existing accounts. As a Sales Engineer I visit the customers and give technical and commercial advice to improve the quality (speed, reliability, possibilities, etc.) of their current or future machines. The automatisation industry in Holland is a wide area, my focus areas are: Dispensing & Filling Medical Sorting Thermoforming & Blowmolding Packaging Horticulture Cement & Concrete Shock & Vibration Isolation On- Offshore