Renier de Beer

Marketing Manager at Performanta SA

Gauteng, South Africa

About

A highly experienced and versatile professional with a strong background in sales, marketing, account management, and customer relations. Skilled in developing and executing marketing strategies, managing high-level accounts, and leading cross-functional teams to achieve business objectives. Proficient in leveraging data-driven insights to optimize performance, foster stakeholder relationships, and drive growth. Recognized for exceptional communication skills, problem-solving abilities, and a results-oriented approach across diverse industries, including travel, health and wellness sectors.

Experience

  • Marketing Manager at Performanta
    Mar 2025 - Present · 1 yr 4 mos

  • Nu Skin (Gauteng, South Africa · On-site)
    • Marketing Professional
      Feb 2022 - Dec 2024 · 2 yrs 11 mos

      Develop and implement marketing activation plans aligned with EMEA strategies and lead generation objectives to support existing and new products, services, and market segments. Initiate and manage campaigns and product promotions, ensuring successful execution across omnichannel platforms, including internal hype generation. Manage, maintain, and grow all relevant social media channels with a strong focus on stakeholder engagement and endorsement. Oversee the creation of local product and business tools based on EMEA strategies and tailored to market needs. Plan, organize, and execute business, launch, and press events, coordinating cross-departmental teams from concept to completion. Initiate, facilitate, and present webinars and other product presentations. Collaborate with the Creative Specialist to enhance communication methods between Corporate and Distributors. Work closely with the Sales Department to develop and execute local marketing programs and events. Establish relationships with leaders to understand market needs and insights. Collaborate daily with cross-functional teams, including the local Sales team and EMEA Marketing team, to develop and manage initiatives that drive sales and distributor retention for South Africa. Serve as a reliable and strategic partner to the Sales team by gathering, analyzing, and providing market data to optimize local marketing campaigns and processes. Define clear KPIs for all major campaigns and launches, analyze results, and provide detailed insights. Contribute to annual budget planning to support growth objectives, manage external resources, process contracts and invoices, and track spending against budgets. Stay updated on best practices, market trends, and new ideas to enhance marketing strategies and execution. Support Sales and Marketing teams with Coupa requests, including onboarding, purchase orders, blanket orders, product requests, and contract management.

    • Account Manager
      Mar 2018 - Jan 2022 · 3 yrs 11 mos

      Monitor and analyze Sales Leaders' performance, including sales, progression, and commissions, providing actionable advice for improvement. Promote distributor behaviors focused on business development, market expansion, product selling, consumption, leadership growth, and retention. Provide regular follow-up, motivation, and support to Sales Leaders to help them set and achieve their goals. Train Sales Leaders on Sales Performance Plans, business incentives, and tools to improve efficiency and drive results. Address and resolve issues or concerns promptly and effectively. Build and maintain strong relationships with internal and external stakeholders. Represent the company during Sales Leaders' events, corporate gatherings, or external engagements by delivering presentations to large audiences and creating digital recordings. Cover for team members during their absence by managing their tasks and responsibilities. Actively manage and create content on Facebook, including posts, live videos, and other assigned activities, ensuring consistent and engaging content. Provide support to Sales Leaders via multiple communication channels, including landlines, emails, WhatsApp, Facebook Messenger, and text messages. Assist the local Marketing team during promotions by conducting necessary checks and ensuring a smooth and timely go-live process. Facilitate communication in local WhatsApp groups, ensuring timely and accurate updates. Manage the company mobile phone during critical periods, such as month-end, weekly commission cutoffs, and final hours of promotions, to support Sales Leaders in overcoming barriers.

  • Company Owner at Atlantis Café
    Jun 2017 - Jan 2018 · 8 mos

    Oversee and manage all aspects of business operations as the Owner and Marketing Director. Monitor and manage stock inventory to ensure availability and accurate tracking. Liaise with suppliers to maintain strong relationships and ensure timely delivery of products or services. Maintain and update the company website, ensuring functionality and user experience. Create engaging and relevant web content to enhance online presence and attract customers. Plan and execute events, coordinating all logistics and ensuring successful delivery. Develop and manage the marketing calendar, aligning strategies with business goals and timelines. Foster positive customer relationships by addressing inquiries, resolving issues, and delivering excellent service.

  • Sales Manager at Nu Skin
    Mar 2010 - Jun 2017 · 7 yrs 4 mos

    Held positions as Account Manager Team Leader, Account Manager, and Junior Account Manager prior to Sales Manager. Managed 180+ Executive accounts, providing training, support, and opportunities for success. Analyzed reports to monitor Executive performance, set goals, and drive growth in sales, retention, and sponsoring. Identified and addressed potential issues such as backdating orders, grace periods, and re-promotions to minimize exceptions. Resolved legal, commission, and policy inquiries while maintaining high-quality service. Communicated regularly with Executives to discuss performance, set goals, and track progress. Analyzed market trends and developed targeted training strategies based on Executive feedback. Collaborated with internal teams for issue resolution and Sales Aid Review. Trained Executives on business positioning, sales strategies, and corporate programs. Processed exception requests while ensuring compliance with company policies. Worked with the recognition manager to deliver recognition items and updated materials. Optimized scanner usage with the Market Scan Coordinator for recruiting and leadership development. Coordinated distributor leads and trade show requests, addressing operational and IT-related issues. Managed office operations, including software updates and IT issue resolution. Conducted productivity discussions with Executives, reviewing performance, setting goals, and providing feedback. Led a team of Account Managers, ensuring alignment with business cycles and success. Delivered presentations at distributor meetings, promoting excitement and loyalty. Supervised and mentored Account Managers and Distributor Support agents to ensure exceptional service. Built morale, promoted best practices, and recognized accomplishments to foster growth. Provided leadership in solving complex problems and served as a resource for less experienced team members.

  • Matrix Vehicle Tracking / Matrix Mix Telematics Africa (Midrand, Gauteng, South Africa · On-site)
    • International SOS Liaison Officer
      2006 - Feb 2010 · 4 yrs 2 mos

      Lead the International SOS department, overseeing Medical and Roadside Assistance operations. Manage inbound and outbound calls, addressing customer queries and providing timely follow-ups. Create and maintain detailed management reports to track performance and identify improvement areas. Coordinate and facilitate meetings with internal teams, clients, and stakeholders. Conduct site visits to ensure service quality and operational efficiency. Train and support service providers to align with company standards and procedures. Prepare and analyze daily, weekly, and monthly reports and figures to monitor departmental performance. Supervise and monitor National Operations Centre agents, ensuring adherence to protocols and excellent customer service delivery. Handle investigations, resolve logged issues, and provide comprehensive report-backs to stakeholders. Deliver professional presentations to corporate customers, showcasing departmental capabilities and performance metrics.

    • Controlroom Operator (National Operations Centre)
      2006 - 2009 · 3 yrs

      Respond to alarms promptly, ensuring adherence to Service Level Agreements (SLA). Address customer queries efficiently, providing accurate information and resolutions. Conduct follow-ups to ensure customer satisfaction and resolve any pending issues. Manage inbound and outbound calls professionally, maintaining high-quality communication standards.