Brooklyn, New York, United States
Known for building visually stunning and emotionally intuitive brands
Lead end-to-end product marketing strategy for Delta’s premium travel experience, orchestrating a unified customer journey across booking, airport, onboard, and destination touchpoints. Serve as the central strategic integrator across Marketing, Fleet, Supply Chain, Digital, Operations, Finance, and Legal, aligning cross-functional teams and external partners to deliver cohesive, large-scale launches. Own the annual roadmap and launch architecture, translating complex product pipelines into a clear, year-round marketing narrative that drives consistency, clarity, and customer engagement. Drive cross-functional decision-making across stakeholders and agencies, balancing creative ambition with operational feasibility, timelines, and long-term asset value. Lead agency and vendor strategy, including scope development, production models, and asset ownership frameworks, ensuring scalability, cost efficiency, and creative consistency across campaigns. Translate executive vision into actionable systems and operating frameworks, including toolkits, workflows, and go-to-market structures that enable synchronized execution across teams. Shape audience-first product narratives that reposition premium travel as an accessible, end-to-end experience, elevating brand perception while maintaining consistency across all customer touchpoints.
Brought on to provide strategic guidance and expertise as GBEF has found themselves with a nascent but highly active community of movement advocates. Tasked with scaling their philanthropic impact and developing movement-building frameworks, my role involves addressing the coordinated legal and legislative threats to economic opportunity faced by marginalized communities worldwide. I drive public awareness through educational campaigns and craft actionable roadmaps to empower organizations across the movement to protect our collective rights. Partners Include: The NAACP, Vote.Org, The National Action Network, The Legal Defense Fund, The National LGBTQ Task Force, and others.
Spearheading the planning and execution of international large-scale marketing events and conference experiences to showcase the world’s largest sport-data and sport-betting company. Leveraging cutting-edge AI-powered fan data and advanced marketing tools designing immersive experiences that engage global sports fans and industry stakeholders. Strategically focused on local market insights and collaboration ensures the successful activation of sponsorships and partnerships, positioning Sportradar as a leader in the landscape. Partners & Clients incl: Major League Baseball (MLB), The National Hockey League (NHL), The National Football League (NFL), National Basketball Association (NBA), NASCAR
Transformed Code and Theory into a beacon of bold innovation and industry leadership. A pivotal member of this dynamic team I led the charge in developing and implementing comprehensive business strategies and brand campaigns that set a new industry standard for business transformations as well as excellence in inclusion; Partnered with internal and external stakeholders to spearhead innovative initiatives aimed at future-proofing the agency, including digital-first corporate communications, educational programming, and initiatives focused on fostering professional development and community support Accolades Incl: AdAge Agency of the Year 2024 Business Transformations, Agency DEI’s Top 5 Most Diverse Agencies 2021 & 2022, Digiday ‘s Agency of the Year 2019 Clients incl: HER App, Meta, adidas, Johnson & Johnson, MarsWrigley, Washington Commanders, JP Morgan Chase, Microsoft
Established and nurtured a thriving product design and brand marketing strategy practice focused on revolutionizing the agency's approach to strategic development; Pitched and won Microsoft, Amazon Business, Washington Football NFL, Meta, Con Edison, and more; Pioneered the 5% Shifts framework that now serves as the heart of every campaign, product and business solution the agency puts forward; Oversaw the development of B2B, B2C and DTC digital ecosystems supporting product education, brand loyalty and e-commerce cart completion; Tasked to develop brand partnerships with nationally recognized nonprofits like HER App, Trayvon Martin Foundation, Black Veterans Project, Daymaker and others Accolades Incl: Digiday ‘s Agency of the Year 2019 Clients incl: The Washington Commanders, Microsoft, JP Morgan Chase, ConEd, HER App
Rebranded the NFL’s 100 year old, Washington Redskins into The Washington Commanders winning me, my reputation for energizing and unifying brand transformations; Directed communication strategy, channel planning, brand architecture development, and product lifecycle growth for over 13 Johnson & Johnson brands i.e. Zyrtec, Tylenol, Lubriderm, Pepcid, Listerine and many others, driving impactful product campaigns that resonated with audiences worldwide; Transformed adidas’ Run for The Oceans marathon into the world's largest global digital marathon; Developed strategic Consumer Journey Workshops to innovate product rollout and consumer education across digital and traditional media touchpoints for my clients interagency teams driving efficiency through cross-functional ideation and execution Clients incl: Meta/Facebook, adidas, Johnson & Johnson, Tylenol, Zyrtec, Mars Wrigley
Three comprehensive courses, taught over 6 months focused on helping students develop the skills needed to level-up in their current marketing careers and/or launch themselves into a brand new career in marketing and advertising. Key curriculum focus: - Foundations and Strategy of Marketing - Social Media Marketing - Marketing Analytics & Performance Optimization - Facebook Digital Marketing followed by an Advanced Facebook Digital Marketing Certificate