Taipei, Taipei City, Taiwan
- 12 years of integrated ATL and BTL marketing experience in top-tier MNC advertising and digital agency. - Strong in brand strategy/communication campaign development based on a deep understanding of consumer behavior, shopper journey, and market dynamics. - Solid and diversified experience in brand and trade marketing for both experiential and digital campaigns. - Creative approach with flexibility and forward-thinking, to define problem areas and provide business solutions. - Effective leadership and people management skills, leading cross-function teams and clients to achieve business goals. - Excellent and sharp communication and motivational skills to convince and influence people.
Geometry Global, Ogilvy Group (WPP Group) October 2015 – October 2020 Account Director Recognized as Top Performer “High-Potential” in 2018 - Develop a campaign concept and strategy, and implementing plans and goals. Coordinate and supervise daily campaign operations - Well-understand different channel environments including CVS, department stores, hypermarket, supermarket, and general trade. - Ensure compliance with regulations and internal or client’s policies - Control budget and monitoring expenses and revenue to achieve business targets every year. Lead a team of 2 members for 5 years and successfully help them get promoted within 1.5 years. Key clients 1. British American Tobacco (BAT) - As an extended marketing team for British American Tobacco to plan, develop, and execute day-to-day works, including portfolio management and strategic planning, product development and launch, brand and trade communication, and campaign execution. - Mastering in brand and trade marketing communication with different channel environments focus - Rich experience in work with people in different markets including Hong Kong, Japan, Korea, and London. 2. Heineken: Tiger Beer 2019 Consumer Engagement Campaign & Strongbow Sampling Campaign 3. 3M Nexcare Acne Cover Digital Campaign 4. Uni-Presendent Bernachon Coffee Press Conference (統一貝納頌）
Account Manager - Using multimedia and digital technology to utilize brand and product experience for customers to solve client business problems. Key clients: Formosa Biomedical Technology Corp. (台塑生醫), CTBC Holding (中國信託), Asus (華碩電腦), Formosa Group NYPI (台塑集團南亞光電) 1. 2015 Formosa Medical Health Center Interactive Device • Co-op with 16 doctors from different professions of Chang Gung Hospital to simplify professional medical knowledge into common language with an interactive device to educate general people on how to prevent and protect health issues. • Conduct the overall health center journey flow, content design, and execution. The result was highly recognized by clients and their CEO. 2. 2014 CBTC Headquarter Moving and Opening Celebration • Project leader of a 4 staffs team to coordinate this celebration event week. In charge of event idea development, KV and theme design, detail program organizing, and line-up guests planning to execution. • The result was fantastic. All public event tickets were out. And the events' quality and seamless flow became a standard for successor activations. Clients were very satisfied and got promotion opportunity. 3. 2014 ASUS Consumer Multimedia Experiential Event and Global Implementation Manual • Using Asus new computer USP to develop an interactive and customized experiential video-making event and also conduct all creative concept, event flow, equipment requirement, and mechanism into an implementation manual brochure that easy for other countries to execute. 4. 2013 NYPI Demo Room design, 2014 and 2015 Taiwan Photonics Festival and NPI Press Conference • Welled PR and crisis management not let the Vietnam accident that happened a night before the NPI press conference hijacks the publicity focus of NPI.
Account Executive Key clients: Annual contract: Philips Beauty, Shaver, & Sonicare(飛利浦), Formosa Group NYPI(台塑集團南亞光電), Panion & BF Biotech Inc. (寶齡富錦生計), CTBC Holding (中國信託) Key projects: 1. 2013 Philips annual marketing plan for Beauty, Shaver, and Sonicare categories. • Conduct market, TA, and channel research and analyze to deploy annual IMC strategy planning and creative development. Including trade events, digital campaigns and KOL program etc. 2. NYPI Brand Positioning and CI design • Communication concept setting information collection that include: competitor, market, and channel info research. Analyze the competitor’s communication strategy and TA shopping behavior to find the playground for client. 3. Project planning and execution, responsible for event planning, leading contact window, and execution supervisor. • 2012 NYPI automation line completion press conference, 2013 Philips Beauty Spokesperson shooting, Philips Beauty APP campaign and Mothers day roadshow at department stores. 4. CTBC Life Press Conference • Idea plan and creative develop for opening show, ceremony, and event flow.